hat if there was a magic manager...
bottle that you could rub
1. Recruiting.
and a traffic genie would
Your affiliate manager can
pop out to beckon to your every recruit new affiliates into your
internet marketing command? program for you. Instead of you
After the initial shock wore off, spending time trying to find (and
you’d be quite happy to have it then convince!) affiliates to
in your possession, right? join your program, your “affman”
:-)
can do this for you while you
Well, in a manner of speaking, focus on other things.
such a genie exists. She exists
2. Rewarding.
in the form of an “affiliate
Everyone knows that simply
manager”.
getting people to join your
An “affiliate manager” is affiliate program is not enough.
someone who oversees the It takes a lot of effort to get
operations of an affiliate passive affiliates to become (and
program in exchange for stay!) active. An affiliate
compensation.
manager is responsible for
And, out of all the traffic motivating your team to remain
“tools” on the market, the involved in your promotions.
affiliate manager is the one that
3. Running.
you should be using daily in your
Beyond getting affiliates into
business if you own your own your program and making sure they
product.
stay active, your affiliate
Why?
manager can “run” as much of your
The bottom line is: more operations as you want her to.
traffic, which results in more Here are just a few things my
revenue for you.
affiliate manager (props to
But, specifically, there are 3 Nicole!) does...
reasons why you need an affiliate
* Creates training materials
* Write follow-up mailings ways to find quality (emphasis
* Communicates with affiliates needs to be on “QUALITY!”)
* Answer affiliate support affiliate managers for your
questions program. Let me share just
* Monitors contests and incentive one...
programs
One of the easiest ways to
* Posts to our blog find an affiliate manager is to
* Clerical stuff (creates visit your favorite affiliate
rebrandable files, etc.) marketing (or internet marketing)
* Circulates content (article forum and post a request asking
directories, etc.)
for recommendations or responses
I could go on and on, but you for your needs.
get the idea.
You can do this in two ways
Perhaps the best part of -
hiring an affiliate manager is
1. Post a PUBLIC Request.
the fact that it doesn’t have to
That is, you post a message
cost you a penny in out of pocket for everyone to see, with brief
expenses. That is, you can setup details on the position you have
your agreement to be available and that you are
performance-based: you pay the seeking recommendations or
affiliate manager a percentage of interest to explore further.
the overall revenue generated
2. Post a PRIVATE Request.
through her efforts ... the more
The other option is to
revenue she brings in through the identify those participants at
affiliate program, the more she the forum who appear to have
earns.
experience and/or knowledge in
Now, the question is –
affiliate marketing who might be
** Where do I find an good affiliate manager material.
affiliate manager? **
Then, you would simply contact
There are actually quite a few them privately to see if there is
interest in discussing your google_ad_client =
needs. "pub-8542272527121315";
Running your own affiliate
program is a tremendous traffic
generation tool, but it has a lot google_ad_width = 728;
of parts. There are many
different activities that are google_ad_height = 15;
involved in successfully running
an affiliate program, and hiring google_ad_format =
an affiliate manager to oversee "728x15_0ads_al";
your operations is a great way to
free up your time to work on google_ad_channel =
creating additional products and "3545651507";
other “creative” work.
A good affiliate manager can google_color_border =
bring in affiliates, train and "FFFFFF";
motivate them, and run your
operations for you. Her efforts google_color_bg = "FFFFFF";
bring in the traffic; your
efforts turn the traffic into google_color_link =
orders.
"0000FF";
It’s the closest thing to a
traffic genie in a bottle that google_color_text =
you’ll find. Rubbing is optional. "3E3F43";
Using this strategy isn’t.
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"3E3F43";
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src="http://pagead2.googlesyndica
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About the Author:
Jimmy D. Brown is the author of Sales Army Secrets, full of meaty details on ways to find affiliate managers, how to structure your agreement with them and tasks to have them handle. Details at http://www.SalesArmySecrets.com
