ust the other day I was trained web designer and network
very pleasantly surprised administrator and we both worked
when an old friend of mine already for a bunch of people and
from whom I haven't heard since companies creating websites and
over a year called me. After the like me he recently started his
usual "how's the weather over own web design company. The only
there?" talking I quickly found difference between us is that he
myself engaged in an excited still belongs to the 90 percent
discussion about web design. of people who have no success on
After half an hour of the web while I belong to the 10
conversation where we were percent who are earning big
talking about a lot of technical money. So how does it come that
stuff I remembered how we started some people are so incredible
this conversation and BANG, it successful, while others are not
hit me. Why? even earning enough to pay their
web host?
My friend actually started this
conversation by asking me about It's all about the mindset.
my work as an ecommerce and web
marketing consultant! So how did Ask 90 percent of all so called
we end up talking about web web professionals what you have
design and programming? Well, to do to build a successful web
when I answered him he only business and they will tell you
picked out what he found all the same: It's all about Web
important and what he could programming, web design and web
understand. And unfortunately the programming again. Their eyes
only thing he finds important is start sparkling when all this
web design and programming! funny words start flushing out of
their mouths and they tell you
Like myself my friend is a for hours all about the things
you can do with java and the results.
javascript, php, flash
animations, perl, cgi and Of course, in order to
whatsoever. practically apply this formula it
would need much deeper
To be true. I can understand exploration, but that's not
their enthusiasm about all this necessary at the moment. Before
fancy technical stuff because I we go into details we have to
really love it myself, but hey, I understand the basics and the
did not ask about technical basic point here is that this
possibilities. No one answered my mindset and ONLY this mindset is
question yet. They just got the key to a successful net
excited by all that technical marketing business.
stuff. What I asked was:
If you don't develop this mindset
How can I build a successful web of putting your customers first
business? you can be a complete laymen or
the most sophisticated search
And the shocking truth is: The engine optimisation expert, but
answer is so simple that 90 you will NEVER succeed. If you
percent of all the people don't want a successful marketing
get it. It's just one simple business you need happy customers
sentence: and the only way to make them
happy is by first understanding
Do not tell your customers what and then fulfilling their needs.
they need. Ask them.
Like my friend, most of nowadays
That's a simple formula. It's "web experts" focus on technical
easy and logical and everyone can issues, programming and web
try it. You will be amazed about design because THEY like it. But
they don't understand what their products, cause they know that
customers are looking for. Their your products are as great as the
customers aren't looking for information you provide.
java, flash animations, changing
images etc. They are looking for We all have the same
high quality information! I possibilities. You have the same
repeat: For... possibilities as I have and I
have the same possibilities as my
...first class high quality friend, but although the internet
information. contains the same success
potential for everyone not
Therefore: Like in every other everyone uses it.
part of economy find out what
people need. Do a great market It's your choice. You can choose,
research discover a suitable if you want to use it and be part
niche for yourself and focus on of the 10 percent successful
delivering high quality people or if you want to ignore
information to your interested it and stay in the gulch of
visitors. And once they see that failure.
you understand their needs, they
will build confidence in you and You decide.
will be happy to buy your
About the Author:
David Asen makes it easy to launch a successful net marketing business and to expose your products and services to thousands of targeted visitors. To receive your free ecommerce consultation visit: http://www.webdesign-und-marketing.com
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David Asen
Article Source: www.iSnare.com
