|
|
|
The Next Generation Website Model
arrowcast and graphics.
Communication-On-Demand
Websites Why Websites Will Become
Multimedia Communication Channels
The next generation of websites
will have a vastly different way 1. There are millions of websites
of communicating information to on the Internet representing
their visitors. Websites will millions of small and medium size
evolve into true communication companies with an enormous
platforms that will take aggregate investment, and the
advantage of the Web's multimedia vast majority of these websites
capabilities and the Internet's are underperforming in large part
broadband penetration. because they have not taken
advantage of the Web's multimedia
The new website model will have communication capability and the
the look, feel, and sound of your penetration of broadband
very own narrow-cast transmission.
communication channel complete
with audio and video programming 2. Business owners want to see
and on-site personalities that better results but they are being
will present and guide audiences stymied in part by their own lack
through the maze of content. But of vision and unrealistic
unlike television, this humanized expectations, but more
Web-experience will allow site importantly by a conventional
visitors to make their own wisdom promoted by particular
programming choices; audiences Industry interests that handicap
will be able to experience the website owners' ability to
content they want, when they want capitalize on the Web's
and in the format of their multimedia communication
choice: audio and video, or text capability and its democratizing
economic character. 5. As successful as some
companies maybe with their PPC
3. Up until recently, major (pay per click) programs, the
search engine have stifled vast majority of small and medium
Web-based marketing communication size businesses are not. It is
by failing to develop appropriate impossible for every business
measures with which to properly that is prepared to pay for
index Web-based multimedia placement or for SEO-expertise to
presentations. With the be number one or even on the
popularity of Goggle Video, first page in any particular
YouTube, and the advent of Goggle search category. There are just
Video Ads, the search engines too many companies in similar
will develop the technological businesses, with similar
means to better index multimedia objectives to all rank on the
content. first page of search results. As
a consequence businesses will
4. Progress can only be halted in begin to focus on delivering more
the short term. Multimedia effective content to truly
communication technology and the interested Web-visitors who take
Web's ability to accommodate it the time to find you on the Web
have outpaced the Web's or who respond to your direct
gatekeepers. The limitations marketing efforts. More emphasis
imposed by SEO strategists on will be placed on how long
delivering content cannot stop visitors stay on a site, and what
the demand for a more humanized visitors learn and retain from
Web-communication experience that that site rather than spending
provides material that is money on attracting just more
informative, meaningful, and random traffic.
memorable.
6. With articles and books being
written about the Web's natural and how best to deliver the
ability to access niche markets content.
('The Long Tail' by Chris
Anderson), businesses will soon 8. The broadcast advertising
realize that delivering model is not relevant to the
meaningful content to interested narrowcast nature of the Web.
audiences takes precedence over Even websites that attract
attracting volumes of thousands of simultaneous
uninterested traffic. High visitors, still speak to one
volumes of traffic may be the visitor at a time, and each of
goal of sites that make their these visitors can experience
money by delivering traffic to your content in the order and at
advertisers, but if you have your the time they choose. The Web
own product or service to sell, audience for your offering wants
it's about the quality of traffic content, and your Web marketing
not the volume. and communication techniques need
to be adjusted to deliver your
7. Human beings are hardwired to message as content and not merely
listen, learn and retain as advertising.
information based on how the
brain receives information. 9. The Web's hyperlinked nature
People just don't like reading is a two-edged sword. As quickly
information on computer screens. as people can be directed to your
The linear narrative site by high search engine
(storytelling) delivered by the ranking or reciprocal links, they
sound of a human voice, enhanced can also leave at hyper-speed
by the moving image of a real when they are frustrated by reams
person is how information is most of text, outbound links, and
effectively transmitted. It's distracting advertisements.
about communicating the message People want content delivered in
familiar, easily understandable,
and digestible formats - audio This model offers businesses the
and video. ability to take advantage of the
Web's full communication
10. Advertising as we know it is capabilities and the hardwired
dead. Two thirds of television nature of people to respond to
audiences completely ignore or human-based presentations that
disengage from television ads, enhance attraction,
and website audiences learn comprehension, and retention of
quickly where the ads are on a information.
website and then avoid them. If
you what to make your point, get If you want to improve your
your message across, and attract bottom line using the Web, you
interest in what you do, you have have to start thinking
to provide quality content that differently. The same old
is entertaining, compiling, and marketing and sales models of the
above all memorable. past are not going to work on the
new multimedia Web. Web-audiences
The Narrowcast will demand more than a sales
Communication-On-Demand Website pitch or product specification
sheet.
The narrowcast
communication-on-demand website How to Convert a Static Website
model will deliver information into a Multimedia Website
formatted in audio and video
programs. Text and static Traditionally websites are
pictures will be provided for divided into sections that
those who need to print hardcopy provide information on the
information for reference company, the products and/or
purposes. services, clients, help
resources, company news and PR video documentaries that
initiatives, and contact establish brand personality and
information. build confidence.
These traditional website The Web has evolved from its
elements have to be reformatted early days into a fully
into more effect program-style functioning multimedia
presentations using video communication environment. If
interviews, expert opinion, and you've followed all the rules and
how to sessions, as while as listened to all the conventional
audio FAQs, knowledge bases, and wisdom, and you're still not
product or service descriptions. getting what you want out of your
Testimonials, success stories and website, maybe it's time you
corporate histories can be turned tried a different approach.
into entertaining and compelling
About the Author:
Jerry Bader is Senior Partner at MRPwebmedia, a Thornhill, Ontario based website design firm that specializes in delivering their North American clients' marketing messages using the latest audio, video, and interactive Flash presentation techniques to create compelling, informative and memorable Web-experiences that enhance brand personality and increase sales and profits. Visit http://www.mrpwebmedia.com, http://www.136words.com http://www.sonicpersonality.com. Contact at info@mrpwebmedia.com or telephone (905) 764-1246.
Read more articles by: Jerry Bader
Article Source: www.iSnare.com
|
|
