he next big IT crash will their hands, as they knew what
be as a direct result of they were about to get.
Pay-Per-Click (PPC) fraud. Professional fraudsters have made
thousands upon thousands of
The Internet bounced back in dollars off the back of Google.
record breaking time, much faster
than any other industry ever has It is estimated that today 50% of
after a major crash. clicks are fraudulent, imagine
you have a small business and put
The IT industry returned to form about $5000 towards a Google PPC
so quickly because the big search advertising campaign.
engines launched PPC advertising
and thus gave a quantifiable Half of your money would be
value back to advertising on the completely wasted and go into
Internet. scammers pockets.
PPC is an incredibly powerful This is creating a serious lack
avenue of advertising; it’s of confidence when it comes to
relatively inexpensive for the advertising with the search
return that companies get. engines; people are starting to
Companies also receive better wonder how much money they are
quality leads and the cost per actually wasting and how
head is reduced massively. effective advertising actually
is.
There is one big problem though;
Search engines offering PPC are Once this vote of no-confidence
exposing themselves to fraud all starts it will only be a couple
the time. When Google launch of days before a huge IT crash
their Adsense programme, scammers happens. Much bigger than the
licked their lips and rubbed last IT crash we had in the late
90’s. This goes to show more than half
of the advertising revenue is
We did a PPC test with Google going to Google’s partners in the
before writing this article, I USA and will have absolutely no
built a website from scratch. I effect on my business.
then watched the Stats so I could
see the amount of visitors I was What’s the point.
receiving per day.
I predict that within two years
It was only one or two visits per Google, Yahoo and MSN will have
day. lost at least 50% of their
advertising revenue due to people
I then put $2000 aside for Google getting tired of wasting money on
PPC, and watched the stats. As PPC systems.
expected the visitors rose
dramatically, to hundreds per The ironic thing is that the
day. However, their were minimal Search Engines are actually
enquiries, I had specifically profiting from the fraud that is
targeted my Ad’s to only be shown going on. If they don’t detect
in the UK. However, about 55% of fraud they keep the money and pay
the visitors were coming from the their “Partner” a share of the
USA? clicked income.
About the Author:
Christopher Angus is a website promoter: Asbestos Training Printing Company Windows Oxford
Read more articles by:
Chris Angus
Article Source: www.iSnare.com 
