The New Face Of Advertising Drawing Customers To Your Site With Interactive Marketing

< b>What is Interactive           they’re there — and a reason to    Marketing?                  come back. Online gaming, message  You’re most likely familiar     boards, short videos, mobile       with the popular pay-per-click        content, email and SMS are just a  advertisements that many E-Biz        few examples of interactive        owners employ — you may even use      marketing strategies.              them yourself. They can be a very                                        effective tool for driving            Be Relevant to Your Market  traffic to your web site. But         You need to know who your          according to Jackie Peters, Chief     customer base is, and design your  Creative Officer of href="http://HeavyBagMedia.com"       fit their needs. If you sell       title="http://HeavyBagMedia.com"      fiber supplements to a target      target="_blank">color="#001000"                       online gaming and SMS are          size="-2">http://HeavyBagMedia.co     probably not your best             m, "The real question      advertising bets. On the other     is, Once that traffic gets to         hand, if your niche market is      your site, what is their              teens and ‘tweens, those could     experience going to be like?”         both be very profitable                                                  investments. There are basically   Peters’ company helps many of its     three keys to interactive          clients launch campaigns designed     marketing: relevance, relevance,   to pull, not push, customers in       and relevance. Following are a     through a process known as            few practical examples of using    interactive marketing. By             interactive marketing to connect   engaging your audience with           with your audience:                relevant content they can                                                actually experience, you give         • Provide Relevant              them a reason to stay once            Content. If you send out an    e-newsletter, give your customers     target="_blank">a reason to read it — don’t just      color="#001000"                    tell them what you’re selling.        size="-2">http://mmaGlobal.comTalk about something they’ll care     ont>) can provide you with     about. If you sell shot glasses,      information on the way mobile      your customers would probably         content is being used, and         like to know how to play the new      resources for incorporating that   drinking game you learned over        option in your advertising         the holidays. And while they’re       campaign.                          reading, they’ll just happen to                                          see the new products you’re           Branding                    offering as well.                     A brand is more than a company                                           and a logo. It’s a relationship    • Get creative — find some            between the brand and the          popular blogs that would appeal       audience. Interactive marketing    to your target market, and send       can really give you a leg up on    them samples. Ask them to          making that connection with your   review your product on their          audience and engaging them.        blogs.                            That’s how you differentiate                                             yourself from every other web      •With mobile content, you’re          store out there. Instructs         sending interesting and            Peters, "The goal is for your      relevant messages to opt-in           brand to become a part of your     customers’ mobile phones.         customers’ lives — you’re on       You're providing them with a          their phones, their computers and  service, but you're also              in their inboxes. When they think  reminding them that you're there.     of the type of goods you sell —    The Mobile Marketing Association      they think of you."                (                               title="http://mmaGlobal.com"           About the Author: Product Sourcing Radio is Created and Hosted by Chris Malta and Rob Cowie of WorldwideBrands.com, Home of OneSource: The Internet's Largest Source of Genuine, Factory-Direct Wholesalers for online sellers. Click Here for FREE E-Biz & Product Sourcing info! Read more articles by: Chris Malta & Robin Cowie Article Source: www.iSnare.com