eyword analysis is a major perfect as we are just looking
part of search engine for keyphrases with high search
marketing. Choose the right shares.Choose as many as possible
key phrase,check the market and with promising market.Google's
calculate the ROI in terms of Adword can also be used.
time and money.
Competition:
I am just trying to redefine "The
Boston Matrix" in terms of Search in Google or yahoo and see
keypharse analysis, hoping that how many sites are listed under
it will help in your investments. respective key phrase search.For
example when I search for 'key
There are three steps to it, phrase' in google it says, -
Results 1 - 10 of about 4,800,000
1. Market for 'key phrase'- this gives the
primary idea of the competition.
2. Competition Take the first ten websites in
SERP and check the following
3. Conversion Ratio factors:-
Let me explain it one by one:- 1. Back Links (directly
proportional to PR)
Market:
2. Saturation
Check different key phrases using
suggestion tools like word 3. Ranked Page's onpage
tracker,inventory.overture.com/d/ attributes like Title, keyword
searchinventory/suggestion/ or density e.t.c
ww.espotting.com/popups/keywordge
nbox.asp , it doesn't have to be Competition is directly
proportional to Back Links, these cells will denote a type of
Saturation and onpage factors but kephrase.
I consider the back links more
crucial as achieving better Take X-axis starting from the
saturation level along with bottom left corner towards right.
onpage optimization is
comparatively easier to obtain. Take Y-axis starting from the
bottom left corner towards top.
Conversion Ratio:
Name top two cells as C and D .
If 100 visits are made to your Name bottom two cells as A and B.
website from a key phrase, how
many will get converted (sigup or X-axis denotes Search Market.
buy).For example the key phrase Y-axis denotes Competition.
'mortgage quote' will have higher
conversion ratio compared to Values on X-axis will be from
'mortgage rate' as the person high to low from left to right.
searching for 'mortgage quote' is Values on Y-axis will be from low
more likely to signup. to high from bottom to top.
Create your own 'Boston Matrix' Thats it - now you are ready to
for keyphrase analysis. analyse !
Create the matrix in the C:
following way:
These key phrases require high
Take a blank paper and pencil. investment of time and money but
Draw a square about 10cm X 10cm will deliver high in long run.
in size. Divide the square into Proper strategy and resources are
four equal parts(cells). Each of required.
many of these keyphrases will
D: automatically make it to top with
time without any investment.
ROI is very low, its better to After making few A's and C's,
avoid such keyphrases in the check the investment required for
initial stage of business but at B.
later stage some keyphrases do
well without any investment due Summary:
to the improved standard of the
site. In the initial phase of your
business invest on 'A's,later
A: invest on 'B's and 'C's. I will
advice not to invest on 'D's
Low Competition but high market. until it starts appearing in top
It is with High ROI. Target such ranks with time. In marketing we
keyphrases as it generates the say that retaining a customer is
money to survive and invest on tougher than getting a customer.
other cells of the matrix. Similarly if making it to top
ranks is tough,then tougher it is
B: to retain the position. So do
proper risk analysis at every
You may choose not to invest at stage of your online business.
the initial stages of business as
About the Author:
Aji Issac
Site :http://www.hedir.com
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http://www.hedir.com/internet.html
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