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The Many Aspects Of Marketing To Search Engines
ecause approximately 85% against, change as frequently as
of all internet users once per month.
looking to buy online will
place a keyword in the search box As a result, developing a website
of a search engine, you had that meets the criteria for
better have a good understanding superior ranking results is the
of how to market your website to same as chasing a moving target.
them. In any regard, the basic
foundation is important in
I wrote this article to help you internet marketing today and why
understand a little bit about how search engines are pay-per-click
search engines work. driven, discussed in detail in my
book “The Newbies Guide To
Search engine marketing was once Internet Marketing.”
the gold rush for online customer
acquisition. When the internet Portal vs. Search-Only Sites
was much smaller and search
engine rankings was easier to Search engines have two basic
come by, a business could earn styles - portal and search box
top ten ranking and free traffic focused. http://Yahoo.com is a
quite easily. portal site, along with
http://Netscape.com and
Today, through, competition has http://MSN.com. These engines,
skyrocketed, and ranking in the sometimes called directories,
top ten for leading search offer search, news, mail and
engines within the chosen other user features to encourage
keywords or phrases can be next repeat visits and visibility.
to impossible. Additionally,
search engine algorithms or the Other search engines offer
criteria they base relevancy nothing aside from a search box.
http://Google.com, nearly 270 billion users, Google
http://DMOZ.org and reaches an average of almost 150
http://AltaVista.com are search billion users each day. Lycos
box based engines. Each time one averages nearly 5 billion,
searches these engines, he or she Netscape averages 4.3 billion and
receives a listing, often many Alta Vista reaches nearly 5.5
pages long, of relevant results billion users per day.
listed according to their
relevancy algorithm. Studies also indicate search
engines and links are the most
In either search style, results effective method to reach users.
depend on inclusion within the According to GVU users survey, 85
engine’s extensive database, some percent of all new visitors
using human edition and others currently arrive from search
fully automated, some requiring engines. Other strong marketing
paid inclusion and others free. venues include word of mouth and
Results listings are called print direct mail advertising.
SERP’s or search engine result
pages. Not all search engines are
created equally. Each database is
Search engines began in the early built on specific classes, such
1990’s to organize the growing as visitor quantity,
online information sources. Since professionalism, search quality
then, search engines have become and target audience. The higher
one of the leading avenues for regarded search engines return
online business marketing. the most relevant results and
According to the Internet ranking compile the most comprehensive
source http://Alexa.com, Yahoo is resources for any given search.
the most visited site on the In addition to the all-inclusive
Internet, reaching an average of search engines like
http://Yahoo.com and rankings promise for given search
http://google.com, other location terms or keywords. Because most
or industry-specific search people who search pay attention
engines specialize in sites of to the first three pages, if not
interest, such as bed & the first page only, search
breakfast, restaurants or art engine positioning generally aims
galleries. These are smaller, but for top ten placements in the
offer more niche industry or largest search engines. It’s one
geographic-based results. thing to be included in a
database and another thing
Search engine marketing is completely to actually be found
tiered, each level offering a among the millions upon millions
distinctly different service that of searchers reading only the
the next. At the most basic level first few results.
is search engine listing. Listing
refers to registration in any Keywords
given database. This does not
guarantee ranking in the top To rank relevantly within search
search results, but does obtain engine results, each website must
consideration. be considered relevant to a
particular search algorithm for a
The next level up is search given keyword or phrase. Keyword
engine optimization or improving selection can be a challenge to
a website based upon current both experts and neophytes. While
search engine algorithms - what anyone can come up with various
they seek, how they label words that may be used when
relevance, who they place first. searching for their product or
service, these words may not be
Search engine placement and the ideal mix for search engine
positioning refers to particular ranking. Why? If a marketer
chooses a popular keyword Needless to say there are far
phrases, he or she and a million more aspects to marketing to
other businesses compete for top search engines than I can cover
placement. Top SERP placement is in this article but the
dense, searchers typically giving information provided here should
up after the first three pages. give you a good insight into
To succeed, one must use relevant understanding how important it is
keywords that are not being used to design a website that is
by everyone else and that are search engine friendly.
searched for quite often. This
may include misspellings and Article Summary:
other alternative data. After
finding relevant keywords and Search engines are the #1 tool
phrases, the results must people use when shopping for
encourage conversion or success products, services or information
based on each business’ criteria. online. Properly promote your
For example, while it may be site to search engines and watch
possible for a DVD rental firm to your traffic explode. If you gain
get top listings under the search an understanding of how to
criteria “free DVD rentals”, the properly promote your website
person who visits is looking for your efforts will reach it's full
free merchandise and will leave potential.
if its not found.
Don’t give up! If at first you
For optimal search engine don’t succeed, TRY, TRY, AGAIN!
rankings, a page will be There is a lot to learn when
optimized for only one to two starting a online business. Give
popular but non-competitive yourself a break and don’t set
keywords or keyword phrases. unrealistic goals. Contrary to
popular beliefs, having a
successful, profit making, online So, Good Luck, Make Money and
business doesn’t happen Have Fun Doing It - Shirley Kelly
overnight.
About the Author:
Shirley Kelly is a full-time internet marketer who has written over 200 articles in print and published 5 ebooks. To read her latest book, "The Newbies Guide To Internet Marketing" visit her at http://www.websitemarketing2.com
Read more articles by: ShirleyA Kelly
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