ast your mind back several sub-folders for each of your
years, when the term affiliate programs. If one of
'multiple-streams of your mini-sites is going to be
income' became an established used to sell insurance products,
part of the online marketing name the folder 'insurance'. Then
vocabulary and web-entrepreneurs create your insurance web page
began launching networks of and save it in the insurance
mini-sites to sell affiliate folder as 'index.htm' or
products. 'index.html'. When you launch
your insurance mini-sites, the
Fast-forward to today and the address will be
concept of developing a number of www.genericdomain/insurance.
income sources is still very
relevant. Good website businesses Choosing Your Generic Name
constantly innovate, looking for
new ways to make money. However Choosing your generic domain name
setting up networks of mini-sites can be difficult. Ideally you
can be an expensive and time will want a short and simple name
consuming process, so why not that does not align the website
consider buying a single generic to any specific market or
domain name and set up a virtual product. Unfortunately most of
network of mini-sites using the short, single word domain
sub-folders? names are already taken, so you
might want to make up a name or
Setting Up Your Virtual Network use a mixture of words and
numbers, such as
Developing your virtual network 'genericname888.com'.
is very easy. Once you have
bought a generic domain name, you Advantages of Sub-Folders
simply create a series of
There are many advantages to will be much easier as the page
using sub-folders: will be part of an established
website and you will be able to
Lower Cost avoid the sandbox. Building links
to each of your virtual
Using a single domain name will mini-sites will not only help
significantly reduce hosting and that particular page receive more
domain registration costs, traffic, but also help improve
especially if you are building a the overall visibility of your
network of 20 or more mini-sites whole site.
to sell your products. If you
decide to use the same page Lack of Suitable Domain Names
design across your virtual
network, it will also be possible Domain names are a scarce
to reduce development costs. resource and it will become
increasingly difficult to keep
Marketing Advantages finding suitably memorable and
descriptive domains for each
Launching a new website on a mini-site. With sub-folders, it
shoestring is a tough business is possible to choose any name
nowadays. Pay-per-click you like for your mini-sites,
advertising can be prohibitive to although it helps if the generic
small businesses and the Google domain name you choose is
Sandbox will prevent new websites relatively short.
from obtaining search engine
rankings that will deliver Drawbacks of Sub-Folders
sufficient amounts of traffic.
Off course, there are some
However, launching a new disadvantages to using
mini-site on your virtual network sub-folders. Offering a diverse
range of products from one website to specifically sell more
website may confuse your target of that product; however the use
audience and you are less likely of sub-folders still remains the
to innovate with different most cost effective way to
designs for each of your develop multiple-streams of
mini-sites. If a certain income.
affiliate product really takes
off, you may want to launch a new
About the Author:
Want to become a super affiliate? Check out the Affiliate Marketing hub -- http://www.bizhubz.com/affiliatemarketing -- for the links, resources, articles and guides that will set you on the path to affiliate success - http://BizHubz.com - The number one for business advice
Read more articles by:
David Sharpe
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