ou probably don't even keywords related to your
know about them. Few people industry, and whenever those
do. keywords show up in a news
story--practically anywhere--you
Even fewer people realize how get an email notification and a
many different ways you can use link to the story..
them to get free publicity,
increase your search engine News alerts allow you to identify
rankings, and make yourself a and contact the journalist who
media celebrity in your field. did the story to suggest a follow
up, offer another angle, etc. on
I'm talking about "news alerts." the story they've already done.
Google offers Google News Alerts You can even set up news alerts
at www.news.google.com. Look in for a competitor's name. If
the column to the left of the they're quoted in a story
page. somewhere, you'll be notified by
email. That gives you an
Yahoo has a similar service, as opportunity to contact the
do a number of other web portals reporter who wrote the story and
and news outlets. position yourself as a future
resource for similar pieces.
News alerts are the Internet's
new -- and one of its most You can also set up your news
powerful -- secrets weapons for alerts so that every time your
attracting attention from radio, name appears in the media, it
TV and newspaper reporters. sends you an email notification.
You can sign up for news alerts It's a great way to find out when
for free. Then you choose your news releases, tip sheets,
or articles have been published. "George McKenzie" had appeared in
This can be extremely valuable a Scottish TV story.
since people who print your stuff
don't always let you know they're When I clicked on the link, I
doing it. found out it wasn't really about
me--it was about a Scottish
Furthermore, when you find out lawyer named Sir George McKenzie,
that something by you or about an advisor to King Charles the
you has been published, you can Second 300 years ago.
get copies or reprints to use in
a multitude of ways to further I won't give you the details here
establish your credentials with -- a little too gruesome for a
the media. family friendly article. But you
can read it if you choose by
For instance, you can print out clicking on
stories you may want to include
in your media kit, or even mail http://www.publicitygoldmine.com/
to journalists to reassure them sirgeorge
that your topic really IS
newsworthy-- and that you indeed News alerts are one of the
ARE an expert in your field. Internet's most important
developments for helping people
I got quite a giggle -- and a get the attention of the media.
little bit of a shock -- when I
set up a news alert for my own They're free, easy, versatile,
name recently. valuable, and best of all--your
competitors probably don't have a
I got an alert from Google a few clue they exist.
days later telling me the name
About the Author:
Award winning TV anchor George McKenzie offers a free 7-part email "Publicity Crash Course" at http://www.publicity-pro.com. During his 33-year broadcasting career, George's work appeared on ABC, NBC, CBS, ESPN and ESPN.
Read more articles by:
George McKenzie
Article Source: www.iSnare.com
