|
|
|
The Internet
esearching Internet For principles as the current search
these 10 last years, engines. But it was only at the
Internet has become part of end of the Nineties that the
our everyday life. What was in search engines became the major
the beginning a tool rather used tool of research of the Web.
by the institutions of search for Before that, WHOIS databases like
came a medium without precedent Yahoo! or BestOfTheWeb were used
for the regular commercial and to find Web pages. And that did
social practice. With a number of not take a long time so that the
Web pages exceeding 12 billion Net surfers recognize the utility
now, it is thus extremely of research on Internet, once the
difficult to find information algorithms of indexing had
without using the search engines. reached a development such as the
search engines were able to
provide relevant results quickly.
The search engines appeared
almost immediately after the
birth of the WWW. The first pilot Relevance of the results All is
search engine, called archie, was question of relevance of results.
created at the University of Their beginnings, the search
Montreal in 1990 and was used for engines were extremely vulnerable
research of the files located in to the abuse. With the origin,
spaces ftp. The first true search the search engines indexed the
engine was created for crawler titles of the files then the
and to index the textual files on metas-tags. And that did not take
the Web, the Wanderer World Wide a long time so that these titles
Web or Wandex (the Vagrant of the and metas-tags are victims of
Web), and was launched in 1993. stuffing of very popular key
words, without any connection
It functioned on the same with the contents of the page.
When a Net surfer requested from page. But it was always possible
the search engine a key word, to deceive the results of
this last had results to him research by using the stuffing of
which did not satisfy it any key words, the invisible
more. optimized texts or any other
technique of sp@m. But to base
For this reason the WHOIS itself only on the contents of
databases whose Web pages were page did not make it possible to
classified by human beings were ensure the relevance of the
much more useful than the search results of research, and of more
engines of this time. The problem sophisticated algorithms
of the relevance became appeared.
increasingly important with the
increasing commercial use of the The SEO: optimization for the
Web. The benefit of the search engines But even the
commercial Web sites depend on sophisticated algorithms of the
their exposure and if there is modern search engines are not
something which can help to perfect and cannot guarantee a
improve their visibility in the relevance at 100%. There are
results of research, this method always loopholes which can be
must be employed. And the first exploited to operate the results
attempts to influence the results of research. The handling of the
of research by popular but results of research is not
nonsuitable key words appeared to necessarily a contrary action
generate traffic. with ethics. Let us not take
example the three larger Internet
With the evolution of of voyage. They provide a whole a
data-processing technologies the service of reservation of a
search engines became able to similar quality and are also
index the whole contents of a relevant for key words like
“holidays” or “plane tickets”. topic of yours, and not since
farms of bonds (sites FFA).
Nevertheless, they differently
line up all in the results of The SEO is an extremely dynamic
research, and it is normal that a field. Once a fault in the
site less better positioned tries algorithms becomes notorious and
to improve its positioning by intensively used, the search
employing techniques of engines change their algorithms
optimization SEO. Optimization to neutralize his effect. Each
for the search engines, or SEO, update of algorithm can fatally
is what defines the factors affect the positions and the
influencing the positioning of a traffic of the sites employing of
page in the results of research, the strategies nonin conformity
and makes it possible to adjust of optimization. Such strategies
these factors to obtain a better are based on the recently
result. discovered faults, which make it
possible to better position a
To optimize the relevance of a page and very quickly.
page, you must adjust the density
of the key words, add key words But their effect lasts only until
in the titles, use the heavy the following update of the
type… That must seem however algorithm. Another approach, much
normal: the stuffing of key words longer to implement, is the
can have negative effects. To creation of Internet sites with a
improve popularity of a page you great quality of contents,
must obtain bonds entering according to the alleged
(backlinks) with key words directives of quality of Google.
targeted the anchor text, and to This approach underlines the
be sure that these bonds are on value of a Web site for the Net
pages in connection with the surfers and makes it possible to
dissuade employment from guarantee a durable effect.
techniques to handle the results
of research. And not to use the SEO of the
whole requires too many efforts
In short, “the good” sites would for positioning a site well. The
position better. But that takes most intelligent manner to make a
years and tons of efforts to make site popular remains the
a site popular in this way. diffusion of useful contents for
Certain sites are, by their the visitors, to obtain backlinks
nature, difficult to position of quality and especially not to
this way. For example few grocers forget to grant the contents of
can have the means of your page with the suitable key
transforming their Web sites into words.
true gates of grocers. But the
use alone of the SEO cannot
About the Author:
Mike Francis' home page Pegasus web directory, a free directory that helps webmasters promote their sites and get relevant backlinks.Now offering a manual directory submission service
Read more articles by: Mike Francis
Article Source: www.iSnare.com |
|
