b>Website Structure and capture your visitors interest
Content and their trust. Only after
gaining the trust of your
When considering the structure of visitors can you hope to convince
your website think in terms of them that what you have to say is
the message you are trying to worth their time. Make your
convey to your audience. message clear and to the point.
Remember, it is the content or
mission of your website that The Driving Force
should determine its structure,
not the other way around. Your copy should be compelling.
It should elicit an emotional
Once you have determined the response or a call to action. If
structure of your website turn you are promoting an idea you
your attention to the individual must give your audience a reason
pages that comprise the content to adjust their thinking to your
of your website. Ask yourself the point of view. Be assertive but
following questions. Does your respectful and call on them to
copy convey the message you wish consider what you are saying in
to get across to your visitors? the light of the facts or
Is it compelling? Does it lead arguments that you are
your visitor through a thought presenting. In short, know what
process? Does it clearly project you are talking about and present
the ideas that you wish to it in a way that is geared to
promote? your audience and their
interests.
The Message
Be Convincing
In order for your content to be
successful it must first of all Generate an interest in what you
have to say. Start with an idea design. Nothing is more jarring
and build toward a climax. Lead and disturbing to a visitor than
your visitors through a step by feeling as if they have just gone
step process that culminates in to another site. Keep colors and
the desired response. As an themes constant throughout the
example, if you are selling site.
something show the prospect the
reasons that your product will Final Note
satisfy their needs in
incremental steps. This is why Content is becoming more and more
audience analysis is so important on todays internet.
important, to effectively reach From search engine positioning to
people you must know them. customer loyalty it is what your
website contains that determines
Be Clear its effectiveness. There is an
old Chinese proverb that says,
Nothing spoils a websites "Words are the keys to the
effectiveness more than a lack of heart". Nothing is more true on
focus. State your objectives the web today. Good Luck!
clearly. Also, make sure the site
is consistent in look, feel and
About the Author:
Gene DeFazzio is the author and webmaster of the Rocketface(R) Workshop. http://www.rocketface.com/
Read more articles by:
Gene DeFazzio
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