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The Importance Of Sound Website Design Search Spiders To Internet Marketers
oogle currently is (search engine) friendly if you
reported to have indexed 8 want any traffic from the search
billion pages and counting. engines. A search engine spider
Google utilizes an array of bots does not read your website the
A.K.A. spiders or crawlers. way we humans do. The spider
reads web-page source code (HTML)
Among the specialized bots Google that renders your page, therefore
uses include: The web spider ‘bad code' can be an impediment
Googlebot, the Adsense spider to the spider, sometimes causing
MediaBot, the image spider it to give up crawling your
ImageBot, the AdWords spider website.
AdsBot, the RSS feed spider
FeedFetcher-Google, and Spiders love content (text) and
Googlebot-Mobile spider for do not read JavaScript at all,
mobile devices. MSN & Yahoo, the therefore a website that is
other two of the 'big three' have packed with images with no ALT
their own proprietary versions of tags to assist the spiders, and
spiders. heaps of JavaScript may not be
indexed successfully. So, when
Why is it important for an designing your website you must
Internet Marketer to know how incorporate structural website
spiders crawl your website? design principals that elicit
search engine friendliness.
A search engine crawler is your
best visitor. Giving a crawler An astute marketer should also
easy and uninhibited movement in desire to see how search engines
your website is necessary for see his or her site. This may be
good search engine rankings. accomplished by a Lynx Viewer
which is a text-mode web browser.
Your website must be spider Additionally, a Lynx Viewer can
help you determine if your web the fact that web browser
pages are accessible to the standards are not yet fully
vision impaired, an assemblage of harmonized. A web page that looks
visitors that should not be great in Internet Explorer might
ignored ---yes, there are look atrocious in a Mozilla based
millions of visually impaired browser like Firefox or Netscape.
people surfing the Internet Additionally, with the
regularly. proliferation of hand held
devices for browsing the
A quick search in Google for Internet, compliance with W3C
"Lynx Viewer" will yield numerous standards is becoming more and
sources from which you can more critical. A marketer must
download this important tool for therefore be conversant with the
your use. intricacies of cross-browser
design -- designing for one
Even though you must design your browser (IE) is no longer ideal,
website with your visitors in as the Google backed FireFox is
mind first, it is crucial that eating up Microsoft's browser
you accord the search engines top turf at an alarming rate.
level priority too, since the
vast majority of these visitors Anybody can "whip up" a web page
will arrive via search engines. in FrontPage without sufficient
Practice good SEO (Search Engine knowledge of HTML, but may not be
Optimization) but not at the able detect and correct the messy
expense of your visitors' code that FrontPage generates
experience -- it is a balancing underneath the page, some of
act that must be accomplished which is proprietary to
with prudence. Microsoft. Consequently a website
that looks superb in Microsoft
Also of significant importance is Internet Explorer may look and
load dreadfully in Opera and/or insinuate that table based design
some other browser, denying you is going anywhere anytime soon,
visitor traffic. for it is my humble disputation
that if strict W3C standards were
Never use a Word Processor to to be enforced in browsers, 95%
design your website. Word percent of websites would go out
Processing software generate of business, furthermore the lack
tremendous amounts of code that of inter-browser synchronization
is not search engine friendly. If just worsens things.
you cannot hand-code using a text
editor then it is necessary that According to some surveys, more
you use authentic and industry than 86% of all people arrive at
standard web design software that websites through search engines.
incorporate the most up to date In 2006, PC World, arguably the
design principles. Macromedia's most authoritative and
Dreamweaver and the latest widely-read computer and business
version of Microsoft FrontPage magazine, reports that Google
are good candidates with remains the site of choice for
Dreamweaver getting my partisan most surfers.
nod.
"The double-digit increase in
A first-rate design strategy online search activity marks a
should include the use of CSS significant milestone in the
(Cascading Style Sheets) and evolution of Internet consumer
valid XHTML, the most current in behavior," says Ken Cassar,
the HTML generation of standards. senior director of analytics at
Websites designed in strict W3C Nielsen/NetRatings. "Online
standards tend to be lighter, search is the primary tool most
faster and cross-browser people rely on to do everyday
compatible. This is not to research," he says.
on the Internet, but in order to
So, from a marketing perspective succeed you must bring "targeted
unless your site appears in the traffic" to your
top 30 listings of the major website....people who are ready
search engines & directories, you to buy your products and
will hardly get any worthwhile services, the vast majority of
traffic. Therefore, Search Engine who will arrive at your website
Positioning is vital to your through search engines. If your
marketing success on the web! website is not designed suitably,
Google and other search engines
A top ranking in the search will disrespect your website.
engines can bring you highly Respect brings in traffic which
targeted traffic. If someone translates into the all important
visits your site after searching Dollars, "Kwacha," Euro or
for a product or service that you whatever you wish to call money.
are selling, it means that he/she
is interested in what you are Remember, search engine bots are
selling and hence is a potential your most important visitors, you
customer for you. Thus, search must seduce, "open your doors"
engines send pre-qualified and accommodate them in order to
customers to you. gain any measurable success in
your Internet Marketing endeavor.
You can sell virtually anything
About the Author:
James Opiko owns AfroArticles.com, an article marketing directory. Dig here for more articles on Search Engine Positioning
Read more articles by: James Opiko
Article Source: www.iSnare.com
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