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The Importance Of Having A Feedback Form In Your E commerce Website



I


nternet marketing is a          contain a "Contact Us" section.   
different ball game             Information usually present in    
altogether when compared to     this section includes the         
traditional marketing. A brick        business name, e-mail address,    
and mortar store employs              physical address, telephone       
salespersons to guide and advise      numbers etc. But what is missing  
its customers. No such equivalent     in many websites is a feedback    
of a salesperson exists for an        form. Consider a scenario where   
online store. This could be one       your visitor has a query and      
of the reasons why people shy         wishes to contact you. If you     
away from online stores.              don't have a feedback form, your  
                                      visitor will most likely choose   
Given these circumstances, it is      to e-mail you. There are numerous 
of vital importance that your web     intervening steps that your       
store should be as interactive as     visitor has to perform before he  
possible. An interactive website      can e-mail. Such steps like       
makes your visitors feel more         opening his/her e-mail program,   
comfortable and increases your        logging in etc. are distractions  
chances of making a sale. A well      and your visitor's attention is   
designed website is the first         easily diminished. Moreover if    
step to make your visitor             your potential client is on a     
comfortable. Enough has already       public computer he/she may not    
been said about not choosing          have access to his/her e-mail and 
flashy colours or having              it is extremely unlikely that he  
excessive graphics. I will now        will remember and contact you     
elaborate on the importance of        once he/she gets back to his/her  
having a feedback form in your        computer.                         
website.                                                                
                                      All this can be avoided by having 
Every site will invariably            a simple feedback form in the     



"Contact Us" section of your          one of the simplest things to     
website. Your visitor won't even      have. Forms consist of very       
be leaving your site when he/she      simple HTML and there are         
fills up your form. The very          numerous tutorials available on   
nature of forms makes it easy for     the web for creating them. You    
you to collect information from       also need a program/script to     
your visitor. For example, if         process the form and a simple     
your visitor requires more            query in your favourite search    
information about a particular        engine would find many such       
product that you are selling,         scripts. A simpler method would   
he/she can choose it from a           be to sign up for a remotely      
drop-down box listing all your        hosted form processing service so 
products and then type his/her        that all your form processing     
query. Consider the alternative:      needs can be outsourced. You will 
if you didn't have a feedback         find that the entire process      
form in your website, your            takes about 10-15 minutes or      
visitor would have to type your       lesser and you can have a         
product name in the e-mail and        feedback form up and running!     
then type the query - more pain                                         
to your user.                         Now that I have shown you that it 
                                      is so simple to have a feedback   
The very fact that feedback forms     form and there are numerous       
have so many advantages may lead      advantages associated with it,    
you to believe that they are very     there is no reason for you not to 
hard to implement. You would be       have one!                         
surprised to know that they are       

                              






About the Author:

Ajay R is a vastly experienced web-designer and developer. He is also the webmaster of http://www.formbuddy.com/ a free remotely hosted form processing service that allows you to easily create and process feedback forms without the requirement of knowing any programming language.


Read more articles by: Ajay Rethinasabapathi

Article Source: www.iSnare.com


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