span they've already mastered what
class="cap">A ll too they do and have a huge customer
often I'm contacted by base, and can basically drown
someone looking to start their your website in a head-to-head
own business, but they have competition. You can't win that
absolutely no idea where to battle.
begin. Which is perfectly
And the most important thing
understandable, but they often to remember is that even huge
suggest that they would like to sites like that started out small
try to get into an area that they and grew into the giants they
know to be successful online, and have become over time. Which is
they want to know how they can why internet marketing experts
set up a website like Amazon or are always telling their people
eBay or another website that to start small and build a
makes millions or even billions business up over time.
of dollars. That's the kind of
But how do you do that?
success they want.
Well, the most important thing
In the nicest way I can think of, to do at the very beginning is to
I tell them that they've already find your niche. A small audience
failed with their online of internet users who are looking
business. Sites like Amazon have for a specific item to fill a
a full staff of people working specific need. Not everyone is
for them to manage a business going to search through all of
that size. It costs a lot to run Amazon when they're looking for
a website that makes that much information about making a great
money. A cost that you probably sangria for their next party.
can't afford if you're just They'll probably go to a website
starting out.
that focuses on bartender's
Plus, why would you want to guides and drink recipes.
compete with Amazon or eBay when Someplace where they're more
likely to find specific
Start out by thinking about
information about what they're what it is that you have an
looking for (which Amazon doesn't interest in, or any kind of
always have). So there's your knowledge about, or would like to
advantage.
learn about. Don't tell me that
You want to create a site that no such thing exists. I hear that
targets something specific that from a lot of people and I always
you can't find at a bigger site. tell them that it simply isn't
Smaller sites like that have been true. Everybody has knowledge
getting more and more popular about something, or at least an
online as users' tastes change. interest in something that
Remember that most people go they'll want to learn more about.
online looking for information, You don't have to be an expert
not necessarily to buy something. with a master's degree and years
Your job is to provide them with of experience working in a
the information they want, and particular field to do this. Just
then sell them something related find a few things that you're
to that topic.
interested in.
OK, so hopefully you agree
Next, look at some of the
that you need to find a niche to search engines to see what comes
focus on, but you may be asking up under those search terms. Even
the next question that I always if it's a broad term like "chess"
get, "How do I find my niche?" or "pets", just take a look to
That's the part that's going to see what types of websites there
require some work on your part. are. This will give you some idea
But don't get worried, it's not of what competition there is for
as hard as you think. There are any given subject, and it might
only a few steps, and most of trigger some ideas in your head
them you might already do from for smaller niches within these
time to time.
topics.
After you do that, go into someone may be searching for
some of the online forums to see online, and how many websites
what people are talking about on there are already covering that
your topic. Odds are good that subject and so on. You can also
there is a discussion going on use free keyword tools, like the
right now about any topic you can one that comes with your Google
think of. People love to chat adwords account, but they
online. And they love to chat generally don't provide as many
with other like-minded people features.
about their favorite subjects.
By now you should have a good
Forums are everywhere. Many of idea about your niche. Now you
the websites you just looked up just have to find a solution to
in the search engines will have the problems that exist in that
forums for their customer base. area, which will require some
Or you can find forums at Google research, and that's what you
Groups and Yahoo Groups on almost will want to build your website
any subject. Sooner or later around. There are a few ways that
you'll find a common thread that you can monetize your site. Maybe
many in the forum are talking you'll want to write an ebook
about, and often it'll be a that's an instructional guide
problem that they're all having that solves their problem (or you
and need a solution to.
can get one written for you by
Now you should have some idea hiring a writer at site like
about what type of niche you want Elance). Maybe you can set up an
to get into. Next, try checking information and instructional
out a software tool like site about your subject that
Wordtracker or Nichbot to see how recommends other ebooks for
strong a niche you have. These affiliate commissions. There are
tools will give you a number of many possibilities.
specific stats for every keyword
For now focus on finding your
niche, and keep in mind that you
may not succeed on your first google_ad_width = 728;
try. Don't get discouraged,
because it won't be your fault. google_ad_height = 90;
Sometimes it takes a few tries to
find that perfect fit. But you google_ad_format =
will find it if you keep "728x90_as";
looking.
google_ad_type = "text";
border-color: #FFFFFF;
background-color: #F5F7FB; google_color_border =
border-left: #BAC9FF 1px solid; "F5F7FB";
border-right: #BAC9FF 1px solid;
margin-top: 5px; margin-bottom: google_color_bg = "F5F7FB";
10px;" valign="top"
align="center"> google_color_link =
"0000FF";
type="text/javascript">
"http://www.isnare.com/adsense-al
t-728x90.php";
type="text/javascript"
src="http://pagead2.googlesyndica
tion.com/pagead/show_ads.js">
About the Author:
Mark Yarrobino is the president of Maroon Enterprises. One of their websites, Home Business Endeavors (http://www.homebusinessendeavors.com) was created to help internet users find the right information about starting their home based business while avoiding online scams.
Article Tags: find, niche, website
