ften times we get so engines that your site is worthy
caught up in marketing our of ranking, and that you are here
site and making it to offer something to the masses.
aesthetically pleasing, we forget I often give this advice to
one of, if not THE most important customers, and get a great deal
part of SEO. Content. The search of fearful feedback. I hear a lot
engines can not see pictures, so of "I don't even know what to
the only way to tell them what write." Well, your site is an
your site is all about is to extension of your
provide that information to them business/service/whatever, and as
via text. But why is it so such you are likely to be well
difficult to put text on our versed in that area. But I think
sites? people get caught up in the idea
that the text is going to be
During the creation of a site, we placed on the site, promoting the
often care more about how it attention to variables such as
looks than how it functions. what font to use, what color, how
Flash, in my opinion, can be used it will look, etc.
to create some of the most
beautiful sites out there. We get The best advice that I can give
so drawn into making nice layouts in reference to thinking of text,
with neat animations, we is to close your site, use
completely neglect the fact that notepad (not Word. This creates
we are building a site for the problems when deciding to copy
world, not just us. and paste), or a pen and paper
(these do exist you know), and
The content on your site should just put your thoughts to
actually be the first thing you reality. Just write. Write about
think of when optimizing it. You your business, yourself, your
need to convey to the search products, the history of your
company, whatever. Just write. your search terms (this will most
Before you know it, you will have likely happen anyway. You are
well over 800 words of cryptic writing on or about the same
information all about your subject as your site, right?).
industry. As I write this, I am And once that is done, you can
not thinking about my blog or my then figure out what the layout,
site, but only what I am trying spacing, font, and all the other
to convey to you, the reader. wonderful cosmetics the online
Once you have all that world can offer will be.
information, organize it. Make it
mean something, and make sense. As with all things online, this
Given enough thought, it will not is easier written than done. But
be too difficult to come up with try this method out and see if it
at least 500 words, which is a helps. To me, writing is my very
good amount of text to be placed weakest point, and this helps a
on a website. great deal. Content is so very
important to search engine
Once the content is on the site, optimization, and should be
you can obviously tweak it here treated as such.
and there to make proper use of
About the Author:
Josh Garner has been providing consultation on search engine optimization and website markeing to customers of a large website design company for 2 years. He recently started offering a "Do-It-For-Me" SEO service at his new site http://www.seo-factor.com, and continually provides information for beginners at his blog http://seofactor.blogspot.com
Read more articles by:
Josh Garner
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