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The Importance Of Content Adding A Weblog To Your Site



C


ontinuing my theme of how       a weblog attached to the site.    
as a small business you can     SEO's were and still do wax       
improve your search engine      lyrical about how search engines  
results. In a previous article I      just love weblogs. On this basis  
extolled the virtues of article       I decided to give it a go and     
writing and in this one I shall       looked around at the various free 
consider the practicalities and       blog sites and finally settled on 
usefulness of adding a weblog to      http://www.blogger.com as this    
your site in order to drive more      site allowed the blog to be       
traffic to your web pages.            integrated into the website and   
                                      offered a multitude of templates  
I am presuming that you have          to choose from. So I chose my     
optimised your site, added            template and went through the     
numerous pages of content and         process of integration with the   
update or add to that content at      website which is a very simple    
least on a weekly basis. All of       and easy process to follow. The   
this I did with our own website       next step was to start writing    
but still the search engines only     the blog. Very quickly I          
visited the site about every 4 -      discovered that it was the ideal  
6 weeks. So although our content      vehicle for announcing new        
was being added to sometimes on a     services, new products and new    
daily basis I couldn't induce the     branch openings as well as        
Google spider in particular to        informing the readers of our day  
visit the site more often even        to day activities and             
though I was submitting sitemaps      experiences. All of it is         
to Google.which informed it of        excellent content and the SEO's   
these updates.                        were quite correct in that the    
                                      search engine spiders do love it. 
I then started reading about the      So much so that the googlebot     
benefits to businesses of having      spider visits everyday to update  



the web pages and the weblog.         the combined effect is to boost   
This now means that when my           your own content, attract search  
content changes or new pages are      engines to visit your site        
added they are immediately            frequently, increase the number   
indexed by Google. This has done      of backlinks to your site and     
wonders for the search engine         increase the number of visitors.  
placement of the site.                All of which are of tremendous    
                                      benefit to you as a business.     
The second benefit that SEO's                                           
talked about was the increased        The latest figures I saw          
number of links that having a         published for the number of       
blog would bring in. This part I      businesses with weblogs was only  
didn't quite believe as I             2%. So all you small businesses   
couldn't see how it would do          out there with a website, get     
this. I am still not certain of       writing articles and add a weblog 
how and why it does attract links     to your site. Keep that updated,  
but the truth of the matter is        preferably on a daily basis, and  
that it does. The articles and        you will soon see dramatic        
the weblog seem to inhabit a          effects both on your visitor      
world of their own and they           numbers and your search engine    
certainly take on a life which        placement.                        
you have no control over. However     

                              






About the Author:

David Smith is the owner of http://www.wesparkle.co.uk a commercial cleaning services company which provides cleaning services throughout the UK


Read more articles by: David Andrew Smith

Article Source: www.iSnare.com


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