ontinuing my theme of how a weblog attached to the site.
as a small business you can SEO's were and still do wax
improve your search engine lyrical about how search engines
results. In a previous article I just love weblogs. On this basis
extolled the virtues of article I decided to give it a go and
writing and in this one I shall looked around at the various free
consider the practicalities and blog sites and finally settled on
usefulness of adding a weblog to http://www.blogger.com as this
your site in order to drive more site allowed the blog to be
traffic to your web pages. integrated into the website and
offered a multitude of templates
I am presuming that you have to choose from. So I chose my
optimised your site, added template and went through the
numerous pages of content and process of integration with the
update or add to that content at website which is a very simple
least on a weekly basis. All of and easy process to follow. The
this I did with our own website next step was to start writing
but still the search engines only the blog. Very quickly I
visited the site about every 4 - discovered that it was the ideal
6 weeks. So although our content vehicle for announcing new
was being added to sometimes on a services, new products and new
daily basis I couldn't induce the branch openings as well as
Google spider in particular to informing the readers of our day
visit the site more often even to day activities and
though I was submitting sitemaps experiences. All of it is
to Google.which informed it of excellent content and the SEO's
these updates. were quite correct in that the
search engine spiders do love it.
I then started reading about the So much so that the googlebot
benefits to businesses of having spider visits everyday to update
the web pages and the weblog. the combined effect is to boost
This now means that when my your own content, attract search
content changes or new pages are engines to visit your site
added they are immediately frequently, increase the number
indexed by Google. This has done of backlinks to your site and
wonders for the search engine increase the number of visitors.
placement of the site. All of which are of tremendous
benefit to you as a business.
The second benefit that SEO's
talked about was the increased The latest figures I saw
number of links that having a published for the number of
blog would bring in. This part I businesses with weblogs was only
didn't quite believe as I 2%. So all you small businesses
couldn't see how it would do out there with a website, get
this. I am still not certain of writing articles and add a weblog
how and why it does attract links to your site. Keep that updated,
but the truth of the matter is preferably on a daily basis, and
that it does. The articles and you will soon see dramatic
the weblog seem to inhabit a effects both on your visitor
world of their own and they numbers and your search engine
certainly take on a life which placement.
you have no control over. However
About the Author:
David Smith is the owner of http://www.wesparkle.co.uk a commercial cleaning services company which provides cleaning services throughout the UK
Read more articles by:
David Andrew Smith
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