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The Heavily Optimised SEO Article As Legitimate Search Engine Doorway Page
he doorway page, the gobbledegook, machine-generated
satellite page, the Babel spam with the keyword or
channeling page, the key phrase sprinkled randomly
information page, the landing through the content just to a
page, the entry page, the bridge density which will appeal to the
page..., whatever you call them search engines.
they've long been considered the
bete noir of seo or search engine Others will be made up entirely
optimisation. Everyone's got of this machine-generated keyword
their own definition but all of or phrase riddled spam and will
them embrace roughly the same automatically redirect through
principle, a heavily optimised use of javascript or a
keyword or keyword phrase-riddled meta-refresh to a completely
page built solely to attract the different site. SEO techniques
search engines that then links like this, when (not if)
back to a main web site. discovered will inevitably suffer
some kind of search engine
Some of these will be made up of penalty if not necessarily an
pure and absolute nonsense bar outright ban.
the top paragraph, that will be
proper English with a link back Traditionally it will
to the main site using the characteristically also be a page
keyword or key phrase as anchor that stands alone outside the
text in the backlink or IBL main body of a site, existing on
(Inbound Back Link). The same it's own as an individual entity.
keyword or phrase will similarly It will have no incoming (IBL)
appear in the page's title tag, links from the site; any that it
the meta description tag and the does have will probably be coming
header or H1 tag, while the rest from series of similar pages, all
of the page will be utter created with the same aim in
mind, to rank highly in all or a SEO by creating articles that
particular engine for a perform exactly the same SEO
particular specific search term. function as a doorway page and
no-one will complain or even
If you do a search for doorway adversely comment. It seems that,
page in Google amazingly there in the eyes of the engines, if
are still adverts for companies you hang the label "article" on a
who openly announce their dubious certain kind of doorway page it
expertise in this frowned upon then becomes perfectly acceptable
SEO practice despite the very to all.
highly-publicised decision by
Google to ban BMW for, among For instance, is this article
other things, their blatant use linked to from my site? No it is
of this forbidden SEO technique. not. Is this article heavily
optimised with keywords related
Perhaps a better approach would to SEO and key phrases related to
be to note that now, though, you search engine optimisation?
can legitimately use this basic Indeed it is. It fulfils, then,
optimisation technique by making at least some of the criteria
each page into an article and exponents of so-called "Ethical
submitting it to an article SEO" would use to label it as
distribution site. No-one seems search engine spam, but
to have realised yet, or if they manifestly, in commenting on the
have they haven't drawn any phenomenon it is itself a part
particular attention to it, that of, it isn't spam at all, more (I
while using doorway pages is believe myself) an example of
still very much a Black Hat SEO social commentary on the search
technique, one that can and has engine optimisation or SEO
been known to get sites banned, industry.
you can exercise good White Hat
So then, is this article itself a back to my main site from it, one
doorway page? Like so much in that can not be banned for being
search engine optimisation, that a doorway page because it is in
really depends on your own fact an article that's about
individual point of view. My doorway pages, what will the
advice? Look not at what I say I consequences actually be?
do, look instead at what results
from what I do - if I have a Strange, Grasshopper, strange are
high-ranking stand-alone page for the ways of the SEO!
popular SEO keywords with a link
About the Author:
"Big" Bill Kruse occasionally takes time out from philosophical debate to offer SEO Services from his site at http://www.kruse.co.uk/seo-services.htm, and selling crystal gifts at http://www.crystal-liaison.com/
Read more articles by: Bill Kruse
Article Source: www.iSnare.com
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