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The Downsides Of Reciprocal Linking To Increase Search Engine Rankings
eciprocal linking is still
a highly sought after The first thing I like to think
method for many companies about with any linking campaign
and webmasters hoping to increase or any sort is how easy it is to
their web site's ranking in the spot reciprocal linking from
search engines. Back in 2002, Google's standpoint. If they can
when reciprocal linking firmly spot unnatural linking building,
took its place as a real way to and they likely will, then the
boost your rankings, many other big search engines aren't
webmasters and sites started far behind.
using it to quickly and
frantically get the upper edge on Here are my methodologies for
their competition and the search reciprocal linking from Google's
engines. But, like all short standpoint:
lived and unnatural ways to boost
web site rankings, reciprocal 1) All of the reciprocal pages
linking has quickly just become and links are very easy to
another very loosely based and identify. The URLs on sites where
often worthless method for many the links "live" are often a dead
sites trying to get their sites giveaway, many times using
ranked by the search engines. "reciprocal-links.html,
"reciprocal-links-2.html," etc.
Let's look at some of the reasons for all of the linking pages.
why reciprocal linking is fading Many variations of these types of
fast, and why some sites who URLs are used and are easily
still use the examples I'll spotted by Google, even if you
describe below are left with call them "resource" pages they
hours, weeks, and possibly months are still essentially just
worth of wasted marketing for reciprocal links pages.
their own sites.
2) On all of the reciprocal links just click a button and have the
pages, the links are set up and new batch of reciprocal links
displayed the exact same way. appear on their link pages. And
There is no variance in page Google and other search engines
layout or how the links display. know this. There's no "real"
By this, I mean the bulk of reciprocal business or mutual
reciprocal links pages only have working relationship between the
this: two sites reciprocating. They are
simply trying to boost each
Link & Anchor text - description other's rankings in the search
goes here... engines - nothing more, nothing
Link & Anchor text - description less.
goes here...
Link & Anchor text - description 4) Unnatural, unnatural,
goes here... unnatural. Reciprocal links were
Link & Anchor text - description built on the reputation of
goes here... boosting one's page popularity
and rankings in the search
Get the idea here? This is engines and are being used very
extremely easy to spot and demote erratically. Some webmasters
by Google or any other search simply abuse this method without
engine. one thought to other, more
substantial methods of building
3) Often reciprocal links are quality links to their site. A
nothing more than completely worst situation is that some
automated - the emails, the reply webmasters use this as their only
emails, the code that inserts the method for building links to
links on pages, everything. their site.
Practically the only thing a
webmaster has to do nowadays is An example of unnatural and
erratic link building would be a web site, often proving that
pharmacy web site sending out a there's zero targeting and zero
link exchange email to concern for quality.
practically any site, no matter
the industry they're in, even to If webmasters still continue to
a poker related site. This is use reciprocal linking as a
extremely unrelated and, quite method to boost page rankings,
often, just links two sites changes will need to take place.
together that have nothing to do If you are going to reciprocate
with each other, not to mention links, do it within context on
the example above describes two the site that is specifically
industries that search engines written for or by the other site,
frown upon anyway. much like what you see on blogs
today where links appear randomly
Reciprocal page "directories" are throughout the text in a
worse than the recent hay-day of paragraph.
directories that just scraped
Dmoz.org results simply Use reciprocal linking sparingly
regurgitated them on their own and really mix up the way they
site because at least Dmoz.org look on the pages of your site.
spent the time to categorize and Do not follow the example I
accept links based on some sort listed above and simply display
of acceptance guidelines. the anchor text and link along
Reciprocal link directories often side the description. Even use
have no guidelines except the the old method of site A, linking
fact that a link has to be placed to site C, and site B links back
on one site before it's placed on to site A, if they are all on
the other. In the end you just different IP addresses.
end up with page of links not
related to anything else on your Lastly, and the most important
advice is do not rely on proved itself enough to wipe out
reciprocal linking campaigns many reciprocal linking networks
alone. To get truly natural links and sites who use them and it's
to your site you need to only a matter of time before
syndicate articles with links, further Google updates will
submit to directories, and gain penalize or demote what they
links through targeted sites initially left behind.
willing to work with you in some
way. Google's "Jagger" update
About the Author:
Brian Gilley is the President of SEOposition.com, a North Carolina based search engine marketing company. For information on link building services, visit us today.
Read more articles by: Brian Gilley
Article Source: www.iSnare.com
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