hree or four years ago a strong as its weakest link. It is
massive link trading to your advantage to stay away
campaign could get your from these link exchange network
site to the top of the Search schemes, programs, or clubs if
Engine Rankings (SERPs). However, you want to keep the search
things are changing quickly engines happy. If your dead set
concerning reciprocal links. on trading links, do your trades
Companies like LinkAdage [ href="http://www.linkadage.com" and not through some multi-level
target="_blank">href="http://www.linkadage.com" Remember, if you participate in
target="_blank">http://www.linkad an artificial link exchange
age.com] are receiving network, one slight algorithm
increased reports that reciprocal adjustment can knock all the
links are becoming a less participating sites out of the
effective part of SEO. In fact, search index in one swoop.
it now seems sites that go
overboard with reciprocal link Websites should have no more than
campaigns are getting penalized 15% reciprocal or traded links.
in the SERPs by having most of The key ingredient to SEO linkage
their reciprocal links completely strategy is to make your backlink
ignored by the search engines. structure look natural. Websites
with huge amounts of reciprocal
Adding to the problem are the backlinks and few one-way links
Link Exchange Networks that are are clearly trying to game the
popping up all over the web that search engines and today's search
put websites at risks associated engines algorithms are smart
with being part of an artificial enough to spot and penalize these
linking network. Remember, any websites by potentially ignoring
"link network scheme" is only as all of their reciprocal links. If
you have gone too far with your disastrous drop in the SERPs. It
reciprocal linking program, you seems many websites that have
are at risk of those links simply thousands of reciprocal links
not being counted. This makes it suddenly are only being credited
extremely important to only use for a handful of natural links
reciprocal links in moderation. they have accumulated over the
years.
If you read any of the major
search engine forums, you will So what can you do?
see lots of threads about
established websites that have If your website currently ranks
been top 10 in the SERPs for well but relies heavily on
years, suddenly dropping to the reciprocal links to achieve its
top 100 without making any good rankings, now is the time to
changes. I have had the privilege start figuring out a strategy to
of studying many of the affected increase your percentage of
sites, and the common denominator one-way links to reciprocal links
seems to be an over reliance on ratio. Here are a few simple
reciprocal linking programs. We things you can do to achieve this
believe that reciprocal links goal:
that formally counted as "real"
backlinks are now being seen for ** Offer something on your site
what they are - links traded to that inspires other webmasters to
game the search engine link to your website
algorithms. If a website passes ** Write articles for content
the 20% reciprocal link hungry sites in exchange for a
threshold, there is a very real link to your website
danger that all of its reciprocal ** Eliminate any cross-linking
links will be discounted. The between your own sites
effect of this can be a ** Delete some of your reciprocal
links to garbage websites an artificial link network
** Delete reciprocal links to scheme.
totally unrelated websites ** Start buying one-way links
** Delete any reciprocal links from related websites
received though participation in
About the Author:
John Lessnau, the CEO and founder of LinkAdage Text Link Advertising center, invites you to visit http://www.linkadage.com to learn how you can make extra money buying and selling text links on your websites.
Read more articles by:
John Lessnau
Article Source: www.iSnare.com
