|
|
|
The Da Vinci Code Of Search Engine Optimization
recently signed a new here's the Da Vinci Code for
client for Search Engine helping out your SEO Expert,
Optimization Services reducing your Search Engine
(that's what we do). The problem, Positioning costs and maximizing
same as always was she wanted your website return on
$10,000 worth of optimization on investment.
a $200 a month budget. I was
groovin' on her style and liked This is a recipe so to speak, so
her can do attitude. We put follow the instructions.
together a program.
Da Vinci Code #1
She has a unique selling
proposition, competitively priced Existing Content. Using your
products, and is in a relatively favorite HTML editor (we'll use
crowded marketspace. Her website FrontPage for this exercise) do
was built on the cheap, but is some basic on page SEO. Using the
structurally sound. She's been bold feature (the "B" at the top
playing around with FrontPage and of the page) bold the keywords in
can at least create new pages your content. Don't do crazy, but
from old ones, change images, add try to "highlight" at least 3 or
new content and publish her 4 times per page. Feel free to
changes. mix it up for readability and use
italics instead of bold (the "I"
Sounds good so far. Right? Just at the top of the page). Just
enough knowledge to get into like your reader, the search
trouble! engines take notice of words in
bold and italics when used for
Leonardo Da Vinci once said emphasis.
"Savage is he who saves himself".
So in the spirit of Hollywood Da Vinci Code #2
your existing pages in FrontPage
Find the hidden treasure in your by highlighting the HTML file in
images. Search engines could care the left hand column. Right click
less about your images or what and select "New from Existing
your site looks like. To them Page". This preserves your
they're just code. So give them existing layout and saves you
the code they're looking for. from having to recreate a whole
Using the right click button, new layout/theme if you're not
right click on your favorite experienced with CSS.
image, select "Picture
Properties", click on "General". I know that every SEO guru and
Give your image a name related to web design grandmaster's head
your keywords, example: just exploded, but remember this
search_engine_optimization.jpg. is YOU saving YOU, not THEM
Put at least one keyword in the billing YOU. You can fix the
"text section", then write a architecture when you start
keyword rich description of the realizing gains from your
image. Now the search engines efforts.
can read the "code" of your
image. Start writing. I prefer to divide
my keywords up into three tiers.
Da Vinci Code #3 (1) The keyword you use
thematically throughout your site
New Content. Hopefully your SEO - the tough one that everybody is
Expert will have done some in chasing (link a few of these back
depth keyword research for you. to your home page - see #4).
Pick 10 keywords that you want to Search Engine Optimization). (2)
target. Now create a page for The keyword that THIS page is
each keyword set. Start creating about Example: Pay Per Click. (3)
a new page of content from one of A localized version of both -
Example: Arizona Search Engine Become an Expert. Believe it or
Optimization and Scottsdale Pay not, someone out there actually
Per Click. is looking for the knowledge and
experience you already have.
Da Vinci Code #4 Write an article for your blog,
share it with your competitor,
Link Building. Charity begins at syndicate it (ask your SEO or
home. Make sure you have an emarketing consultant about
internal linking strategy. Link strategy here). This is great for
back from internal content pages the double whammy of link
to your home page or to other building and traditional "how to"
internal content pages. In Front marketing. Check out
Page, make sure to take advantage Ezinearticles, GoArticles or
of the Screen Tip function (in Article Sender. They are good
the top right hand corner of the places to start becoming an
hyperlink popup box). Put in the expert. Include these "articles"
keyword relevant to that or "press releases" as new pages
hyperlink. Link building is a of content on your site.
science to a certain degree, but
you can help out your SEO Expert If you are willing, and have the
by going old school. Ask your time, you can help your SEO
suppliers, customers and friends Expert make you successful and
who have websites to link to your reduce your costs. Always
site - then mix and match when remember that Search Engine
those sites are linking to your Optimization is an ongoing
site. Don't have every link go process and results take time, so
straight to your home page. be patient. And be savage about
it!
Da Vinci Code #5
About the Author:
Christopher Conlan is a 17 year marketing and sales veteran. Mr. Conlan is currently Managing Director of Kaboodle Ventures http://www.kaboodleventures.com an SEO Expert and marketing consultant. He resides in Scottsdale, Arizona and is the proud father of Jack.
Read more articles by: Christopher Conlan
Article Source: www.iSnare.com
|
|
