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The Color Factor



T


he importance of color in                                         
designing a website is          The relationships between colors  
often overlooked by web         are complementary, analogous and  
designers when in fact it is one      triadic. Colors are complementary 
of the key elements in presenting     is they are directly across the   
an aesthetically pleasing site.       color wheel. Analogous            
Color selection could "make" or       relationship exist to three       
"break" the website because in        adjacent colors, such as Green,   
reality there are vast choices of     Yellow-Green, and Yellow-Orange:  
sites available. The first visual     Lastly, a triadic colors are      
impression given by the site upon     three colors equally spaced       
loading can determine if the user     around the color wheel. It offers 
would continue to explore the         high contrast but retains         
site or click the window's close      harmony. Colors are powerful      
button.                               tools for web designers because   
                                      it can be used to enhance the     
For starters, proper color            website. It can easily convey     
combination should be taken into      meanings through natural          
consideration. The first part of      associations or psychological     
the article is to refresh your        symbolism.                        
knowledge on the color wheel. A                                         
basic color wheel consists of 12      Below are the popular colors used 
colors, the three primary colors      in Web designing:             
are Blue, Red and Yellow. Orange,                                       
Purple and Green are the               Red is the color for             
secondary colors, they are            passion, lust, love, strength and 
created from combining two            power. It stimulates metabolism,  
primary colors while tertiary         appetite and masculinity. In web  
colors are created by mixing          design it can be used to make an  
primary and secondary colors.         image look larger and closer but  



using this color in large areas       background is highly advisable    
should be avoided. Combinations       because it also highlights other  
of Red and Green or Blue and Red      color.                            
are not recommended because both                                        
wears out the eyes.                    Gray often communicates          
                                      gloominess and old age while      
Romance, friendship, femininity       Silver is sleek and modern. A     
and energy are some of the words      combination of Silver and other   
often associated with the color       color can be used to create a     
Pink. On the other hand, Orange       high-tech look. The color Blue is 
gives a sense of warmth, balance,     associated with water and gives a 
vibrancy and intensity. In web        calming effect. It is also the    
design, it is useful for              color of technology. Green        
highlighting key elements.            represents nature, money, health  
                                      and harmony. It is easy on the    
 Black signifies power,               eyes and useful for sites with    
elegance, evil, sadness and fear.     natural products.                 
It adds mystery to a website but                                        
can also give a depressing or          Lastly, Yellow signifies         
heavy feeling. This color is          intelligence, happiness, glory    
recommended for websites catering     and hope. The advantages of using 
to art and photography since it       this color are it stimulates      
complements other colors. The         mental activity and gets          
opposite of Black is White, it        attention. Designers should be    
represents purity, simplicity,        careful in dealing with this      
cleanliness, light, positivity        color because wrong or overuse of 
and everything good. Similar to       such can promote anxiety.         
black choosing white as a site's      

                              




About the Author:

I'm Mei Galang, I'm 21 years old. Loves reading and writing. http://www.wickedinnovations.com


Read more articles by: Mei Galang

Article Source: www.iSnare.com


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    The Color Factor