lick fraud has become a In simple words, Click fraud
major problem for online means that someone is cheating
marketers. If you you and that you pay too much for
participate on Google Adwords your pay per click campaigns.
campaigns or Overture, you must
already pay a lot for your Who is doing that?
campaigns.
Three main groups click on pay
What is click fraud? per click ads, without real
interest in the offered goods:
Click fraud is the deliberate
clicks to PPC search engine ads People who join Google AdSense or
for completely other reasons than other per click affiliate
expressing interest for buying programs click on the ads on
the related products or services. their own web site to make a
little income. Often, these
Overture defines click fraud as people cooperate with other
clicks arising for reasons other webmasters to click on each
than the good-faith intention of other's ads.
an Internet user to visit a web
site to purchase goods or Some unethical companies click on
services or to obtain the pay per click ads of
information. competitors to drive up their
advertising costs.
Google defines click fraud, or
invalid clicks, as any method Companies (often in India, Russia
used to artificially and/or and China) hire people who are
maliciously generate clicks or paid to click on ads. Google and
page impressions. other search networks provide
refunds to advertisers when click
fraud has been discovered. Overture filters most fraudulent
clicks with the best antifraud
Google and Overture employ "fraud system in the industry, which
squads," or teams of people combines technology and human
dedicated to fighting click analysis.
schemes. But at least two
marketing executives say such Most advertisers are aware of the
countermeasures are missing click-fraud issue but have not
fraudulent clicks that are delved into it because of the
responsible for between 5 percent technical complexities involved.
and 20 percent of the advertising Others are concerned that they
fees paid to all search networks. could jeopardize their
relationships with the powerful
This is a huge problem. There is search networks if they complain
no "pay per click" Company too loudly.
denying that click fraud exists.
Web analytics companies estimate One of the best ways to eliminate
that the 50% of all click click fraud is using anti click
activity is fraudulent. fraud services such as ppctrax.
They provide services like the
This means that your pay per below:
click marketing activities are
half effective as they could be IP address capture.
because of click fraud. IP address geographic Location.
User Agent (browser, bot etc.)
Overture spokeswoman Jennifer See exactly what keywords are
Stephens refutes that in generating your clicks
estimate, the numbers likely Date and Time stamp
represent acts of fraud that are System detects sudden click
ultimately caught. She added that spikes from one or more IP
addresses Another similar service is "who
Real-time email alerts at 80% and is clicking who".
100% of your account's Other way is the click fraud
transaction utilization capture software like Click
IP address history - alert you to Auditor.
prior offenders
About the Author:
Christos Varsamis is an internet marketing consultant and the creator and publisher of http://www.settinglifegoals.com
Read more articles by:
Christos Varsamis
Article Source: www.iSnare.com
