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The Changing Game Of Marketing Online
ntroduction
For marketers to adapt to the
The marketplace, along with changing game of marketing online
its customers, is ever changing. they first have to understand
The trend has changed from simply about the differences between
selling available products to traditional marketing and new
customers who do not have many marketing approaches. In Meryl
options to selling products that Evans and Hank Stroll's article
the customers seek and have a on Marketing Challenge:
need for. The marketplace has Traditional vs. New Marketing,
become customer-oriented with the they discussed two important
customers in the seat of power. differences between traditional
and new marketing concepts; that
As the marketplace changes, so is is, the focus and the one in
there a need for change in control. The two concepts are
marketing strategies. With a new actually very much intertwined.
brand of customers businessmen According to Evans and Stroll
and marketers have to find new "old marketing concept focuses on
ways of selling their products selling what is being produced,
and enticing the customers to buy while new marketing concentrates
them. This is especially true for on producing what can be sold or
traditional companies who are consumed." This means that
finding that there is no longer nowadays the demand dictates the
such great demand for their supply and not the other way
products. In the business world, around. Old marketing has worked
as in the real world, being for such a long time because
unable to adapt will mean the people had no choice and there
demise of the company. was neither time nor the means to
produce things beyond what was
Traditional and New Marketing needed. And when the time came
when the means was there to
produce things beyond needs New Methods for Marketing Online
companies dictated the trends
because they had the money, the Although online marketing might
power, and the tools. However, still seem like a new strategy
control began to shift to the for some, the Internet and the
people or consumers as Internet community is so vibrant
information became commoditized that change is always around the
and became harder to please. corner. Since marketing first
Consumers nowadays have clear entered the Internet, online
opinions of what their wants and marketing has introduced new
needs are and cannot be as easily marketing methods and continues
dictated as before. Control has to do this in efforts to keep up
shifted from companies to the with the fast evolving habits and
customers. According to Alison needs of the Internet users.
Fraser, president of The Better
Idea Inc., companies' focus Below are listed some of the
should shift from trying to relatively new techniques or
control consumers to trying to methods, aside from the usual
satisfy them. advertising techniques, used in
Internet or online marketing.
With that in mind, companies need
to create or supply new products 1. Article marketing - Article
and marketers need to find new marketing works by having
ways to sell those products, business owners write a short
always with the aim of pleasing article about an interesting
the customer. It seems that the facet of their business and
adage "The customer is always having them submit their articles
right." is what's new marketing to free sites like eZine Article
is all about. Authors and Search Warp. This
"article sites" reads like a reasons or to simply write and
magazine and stores numerous educate other people about one's
articles in their database, which passion are now being used as
are categorized. Readers can then marketers as a promotional tool.
search for articles on different Since anyone can maintain a blog
topics they want to read. The marketers publish their own blogs
article, of course, contains the with posts all related to the
writer's name, an author's bio, product or service they are
and a link to the business' pushing. Along with these
website. The business model sells promotional blogs, real bloggers
not products but you as a good are also cashing in on their
source of information. It sells blogs from advertisements they
your expertise. Good articles choose to carry like AdSense.
will surely establish your Very popular blogs can make
reputation and send droves of substantial amounts of cash by
traffic to your website as they simply being an AdSense affiliate
seek to find out more about you or by joining other affiliate
and your work. programs and carrying ads for
them.
2. Blogs - Blogs were not
originally intended to be a 3. Link Popularity and Search
marketing tool. However, the Engine Optimization (SEO) -
blogosphere has grown to such Search engines has become a vital
proportions and has become an part in Internet users' search
important source of information for information. Internet users
in the Internet that marketers do not even memorize website URLs
and advertisers saw opportunities anymore, except for the really
in blogging and soon jumped the popular websites, but simply rely
band wagon. Blogs instead of on search engines to get them
being created for purely personal where they want to go. Because of
this the importance of ranking on top of SERPs. SEO experts have
high and ending up in the front therefore cropped up and
pages of search engine results responded to the need or demand
pages (SERPs) have become vital giving a new service, which is
for businesses. Being among the very much in demand. New SEO
top results in Google or Yahoo's directories have also started
SERPs surely means a great number cropping up all over the Internet
of traffic to your site and being just when directories were about
absent from their SERPs almost to become irrelevant. This is in
always guarantees obscurity for response to the need for many
your site. Even eBay, who is sites to build their link
already known as the World's popularity and since directories
Online Marketplace still depends do help in that aspect they have
heavily on Google for their gained popularity again as a part
traffic with as much as 30% of of most sites' marketing
their traffic coming from Google. strategy. Websites are warned
Because of this SEO and link though to stay away from link
popularity has become very farms, free-for-all link sites,
important since an optimized and directories that do not
website and one that has high screen joining websites since
link popularity is going to help they could hurt instead of help
your website achieve a high rank your site's page rank.
and increase the chance of being
About the Author:
http://www.theinternetone.net
Read more articles by: Danny Wirken
Article Source: www.iSnare.com
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