echnorati has been
reporting quarterly on the At that time Technorati, a well
state of the blogosphere. known, well used, self-proclaimed
The blogosphere is a term they authority on weblogs announced
have coined to mean the blog its first report on the blog
world. universe. At that time there were
4 million weblogs and it was
In the most recent "State of the "more than 8 times as large as it
Blogosphere" they have reported was in June of 2003."
that the blogging world continues
to expand at an incredible rate. Flash forward to March 2005 and
Technorati was tracking over 7.8
This leads to the question: Are million weblogs - more than
you blogging? And if not, why? In double the number reported just 5
this article I look at blogs in months previous.
general and why they are good for
your business. Recently Technorati released yet
another report on the weblog
The first time I heard of the universe and it continues to
"Blogosphere" was back in October grow.
2004 when David Sifry posted the
first State of the Blogosphere on In this most recent edition of
his Blog href="http://www.sifry.com/alerts href="http://www.technorati.com/w
/archives/000245.html" eblog/2006/02/81.html"
title="http://www.sifry.com/alert title="http://www.technorati.com/
s/archives/000245.html" weblog/2006/02/81.html"
target="_blank">http://www.sifry. target="_blank">http://www.techno
com/alerts/archives/000245.htmla> a> Technorati reports that there
are now over 27 million weblogs - "
almost 4 times what there were target="_blank">http://www.textli
less than 1 year ago. They are nkbrokers.com/blogs/comments/307_
still tracking how quickly it 0_1_15_C/ which will drive
grows - continuing to double the best qualified traffic to
every 5.5 months. The most your site. It is the link baiting
impressive point in this most recent article: "The blogosphere href="http://www.textlinkbrokers.
is over 60 times bigger than it com/blogs/comments/318_0_1_0_C/"
was only 3 years ago." title="http://www.textlinkbrokers
.com/blogs/comments/318_0_1_0_C/"
With growth this rapid, and with target="_blank">http://www.textli
such widespread adoption why nkbrokers.com/blogs/comments/318_
aren't more business sites 0_1_0_C/ used to drive buzz
adopting blogging as the new around your site helping to build
content development strategy? your brand. It is one of the best
ways to build links to your site
I guess that's the point of all as well.
this - blogging isn't just
blogging any more. It's the new Knowing all this, why aren't
form of corporate communication, there more blogs?
content development and search
engine marketing rolled into one. Before you say "It's too hard to
set up," or "We don't have the
Blogging is the long tail resources to keep it up,"
searches href="http://www.textlinkbrokers. blog software packages out there
com/blogs/comments/307_0_1_15_C/" that only take minutes to set up.
title="http://www.textlinkbrokers Then all that you need to do is
.com/blogs/comments/307_0_1_15_C/ commit to posting on a regular
basis - whether it's daily, Their blog is now referred to by
weekly or every couple of weeks. dozens of other builders' sites
on the web and their backlink
And really, all you do when you count has increased by a few
post is report on your industry. hundred.
For example, if yours is a site
devoted to home building, why not That's the other benefit of
post about the latest industry blogging - the increase in
news such as new regulations in backlinks. This is one of the
your area, new techniques being most natural ways to build links
employed, the latest salary to your site. Not only that but
reviews and more? they are the best type of links -
those highly relevant, highly
Anything to do with your industry related links the engines look
that will help you build your for when determining your link
brand is acceptable blogging popularity.
material.
No longer do you need to spend
In fact, I recently helped a hours hunting for links. Now the
client do just such a thing. They links can come to you provided
sell houseplans online and their the blog content is timely and
concern was like many I've heard, relevant to your industry.
"But what do we write about?"
Once I told them to merely report So before you dismiss blogging as
about the industry they were an effective organic search
amazed. "That's all we have to engine positioning strategy, take
do?" a look at the most recent State
of the Blogosphere Since then they've been posting href="http://www.technorati.com/w
2, 3 even more times every day. eblog/2006/02/81.html"
title="http://www.technorati.com/ while you are dismissing it, your
weblog/2006/02/81.html" competitors may be considering it
target="_blank">http://www.techno or have already implemented an
rati.com/weblog/2006/02/81.htmla> and look at just how quickly
it's growing. Also consider that
About the Author:
Rob Sullivan is a SEO Consultant and Writer for http://www.textlinkbrokers.com. Textlinkbrokers is a link building company. Please provide a link directly to Textlinkbrokers when syndicating this article.
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