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The Best Places To Put SEO Friendly Links
here are four usual ability to follow the main idea
locations of links. Links of the passage.
can either be placed at
top-left of the document, at the The results indicated that there
bottom of the document, at the were no significant differences
same height corresponding with between the four link placements
the document or embedded within a in terms of search accuracy, time
document. Each link arrangement or efficiency. This would tend to
has its own set of believers as show that the actual navigability
with regards to its efficiency in is not greatly affected by any
relation to SEOs. link arrangement for documents
within a single frame. However,
Discussions on Individual the perception that embedded
Efficiency links within a document was more
effective in the other aspects
At a study conducted among twenty considered such as lack of
volunteer participants with age navigation and the others was
ranging from 18 to 49 and an very strong. On the other hand,
average of 3 years college links placed at the bottom of the
education, the performance of the document was perceived to be the
four types of link conditions least navigable arrangement. This
mentioned above was put to the would suggest that embedded links
test. Each was measured according are the most preferred while the
to the degree of accuracy, task links placed at the bottom are
completion time and search the least preferred.
efficiency. Other aspects taken
into consideration are ease of Accuracy involves being able to
navigation, ability to recognize find the correct task
key information, amount of information. Task completion time
comprehension promoted and the is the assessment of the time
needed to complete search tasks. that a combination of embedded
Search efficiency is determined and other link arrangements is
by the least number of clinks on much better than either type
the scroll bar and use of back alone. This is what is commonly
button in finding the information referred to as providing
which indicates efficient link redundant links.
arrangement.
The performance of links is also
The probable reasons why embedded determined whether they are
links are the most preferred are contained in framed pages or not.
its provision for a greater For quite sometime, frames have
content and requirement of the been blamed for causing confusion
least division of attention. This to users due to the division of a
is because the embedded links are website's structure consisting of
part of the passage while the interconnected but distinct modes
links and the passage are both in of information. For documents
the same visual area. It is however, frames actually work to
highly possible however that assist the reader by minimizing
embedded links can make it more the problem of disappearing menus
difficult to find and refer back when scrolling down a non-framed
to specific links because of its page.
very nature. It would be safe to
say that such links are suitable The frame condition is perceived
for initial information search by many as being able to promote
while corresponding links such as easier comprehension of the
those located to the left of the passages. It is very useful for
passage are more helpful after certain content and facilitates
the information associated with site maintenance as well as
the link is known. This would providing a good way to maintain
lend credence to the proposition narrative and design consistency.
It can also be used to provide links without any requirement to
additional interactivity to a web link in return.
page by clicking a link in one
frame to change the contents of Reciprocal links are links that a
the other. website gets in return for
linking to another website. It is
The Linking Strategy a good way to build inbound links
but it is important to exchange
Most website owners have resorted links only to sites that are
to a linking strategy to improve relevant to a particular website.
ranking with search engines and Finding websites to exchange
to improve traffic. Links provide links with can be done by using
traffic that is more consistent software tools that search out
than that provided by search related websites. It can also be
engine ranking. In a number of done manually by searching, based
cases, links are able to bring on keywords and looking into
more traffic than search engines. website resources that are
similar in nature.
One-way inbound links are the
best type of links to acquire. Links are evaluated using link
These are obtained when by virtue description so it is important
of being considered an authority that this description matches the
in a particular field or due to site. It may be advantageous to
the high relevancy of a certain vary the link text to make it
web page, other website owners look more natural. Requesting for
decide to link. High quality a link exchange is as easy as
content web pages are required e-mailing the webmaster. A great
for this type of link that tends majority of webmasters respond
to come slowly. Most directories positively to link exchange
can also provide simple inbound requests. Some websites have
literally thousands of links but be developed the right way
a few good quality sites are towards the right direction. A
worth more than a thousand of website that links to information
poor quality sites. Generally, related to their business serves
sites with a PageRank greater the ultimate goal of any visitor.
than 4 are considered good link
site partners. Some sites may The use of named anchors or
have low PageRank not because different locations in the
they are bad partners but because document to link to a specific
they are new. They are worth place on a different page is
looking into if the site looks better than using within-page
good and has a matching theme. links on a single page. Users
The key is to exchange value and have a mental model for link
not links per se. A link should following which is violated in
provide value to a reader so it all aspects by within-page links.
follows that when any site It scrolls the window instead of
becomes a link, it should be able navigating the user to a new
to provide value as well to the location. The old page does not
readers of the linking site. It go away even after clicking. It
is best to stay clear of link is simply scrolled differently
farms which are nothing but a but contains the same data. A
website of links. user usually links somewhere in
the middle of the page with no
Finding relevant link partners navigation bar and clicking the
takes research, negotiating back button will not take him/her
skills and time. Better results to the previous page. This is
are obtained from search engines really a waste of so much time as
if links are established with users get confused about where
sites that have considerable they are on the site especially
traffic. Link popularity should after repeatedly viewing the same
material even after multiple users wish to be taken directly
clicks back and forth. If to the desired items in a long
within-page links must be used, list of items summarized at the
websites should just state so top of the page.
directly to guide the users. One
use of this type of link is when
About the Author:
http://www.theinternetone.net
Read more articles by: Danny Wirken
Article Source: www.iSnare.com
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