n this article series in your niche market.
about keywords and their
importance in your overall These "other sites" that link to
marketing strategy, let's talk you increase your popularity
about some "off-page" optimizing. rating, or Page Rank, and give
you more preferential treatment
What is the difference between when being listed in a keyword
"on-page" and "off-page" search result. We do this using a
optimizing? Well, on-page is the keyword tool called the "anchor
keyword tool we've already tag." It's not as blatant as
discussed in prior articles. "brown-nosing," but the results
are the same.
"· Listing your keywords in your
meta tags Let's say you have a site that
"· "Peppering" your keywords promotes your pet store.
throughout your content and in
your HTML code You've done all the on-page stuff
"· Making sure your keyword you've learned, and made sure
density is not too high to be your keyword density is just
considered "keyword stuffing" right.
which may cause your site to be
grey-listed by the search engines Now that we've tightened up our
(causing your site not to be site and made sure the search
indexed or served up in the engine spiders will eat up your
search engine results). site, we need to start getting
some links TO your site. This
"Off-page" optimizing is what you shows that others care about what
do with your keywords to tell the you are saying about your pet
search engines that OTHER sites store, as well as value the
think your site is an authority content of your pages. And it
also is a great way to get some
natural traffic coming to your How does it work?
site.
Well, any time you are on another
One very effective keyword tool web site not your own, and you
is to use articles such as this link back to your web site, (the
one to increase the awareness of underlined text people read and
your site, as well as draw click on is the Anchor tag),
traffic to your site. Ah, but you're telling the search engines
this keyword tool does one very that URL is known for whatever
important thing: it tells the the underlined (hyperlinked) text
search engines that your site is says.
known for whatever particular
keyword phrase you use in your A perfect example of getting a
article. reputation for the wrong keywords
because of the anchor text is
What is this great keyword tool Adobe Acrobat. Do this: right now
to which I'm referring? pull up another browser, and do a
search for the keyword phrase
It's called an Anchor Tag, and it "click here." Who is the top
is a very powerful little tag. website served up for that
phrase? And, how many pages have
It only has one job...to tell the that keyword phrase in it? Over 6
search engines about this link BILLION!! Poor Adobe Acrobat is
you're referring to (in this best known for the anchor text
case, the one to your pet store "Click here" which has NOTHING to
site). This is the tag that will do with its product!
probably have the greatest impact
on what keywords your site will So, you can see what a powerful
develop a reputation for. keyword tool the anchor tag is.
What do the links back to your keyword!
web site say? "Click here" or
"Visit us" are anchor tags you In subsequent articles, look
really do want to avoid! forward to discussing another
Besides....I don't think you keyword tool and other strategies
could ever compete for top using that tool.
billing on the "click here"
About the Author:
Richard East is an International Businessman, with over 14 years of marketing experience. He is now revealing the keyword strategies at http://www.keywordcompanion.com used by the big names in marketing to dominate their niches and crank up one successful promotion after another.
Read more articles by:
Richard East
Article Source: www.iSnare.com
