earch engine optimization it is a good idea to include some
is the process of common misspellings of these
maximizing the ranking of words as well.
you site in search engine
The title is just as
listings. The most important important, if not more important,
factors to consider to achieve a than your keywords. Most search
high ranking are: the keywords engines place the highest level
you use, your title, your of importance on the words found
description, the text of your in the title when calculating the
site, and the links others ranking. You should place your
provide to your site. most important keyword phrases
To begin selecting keywords, first in your title, as some
consider what words and phrases search engines limit the number
the people you are trying to of characters you can use. Make
reach will be searching on. When your title a readable sentence,
placing keywords in your keyword as this is the first text that
tag, it is best to use phases will appear for your listing on
rather than single words. Almost the results page. One thing you
all single words are in very should avoid doing is simply
widespread use, thus will not listing keywords. This could be
tend to produce high rankings. regarded by the search engine as
Keyword phrases can be better keyword spamming, and may lower
tailored to your business. Also, your search ranking, or even get
since phrase searches produce your listing removed from the
fewer results, people are more site. As with keywords, it is a
likely to search on them. It is good idea to give each page a
also a good idea to produce a unique title.
list of keyword phrases for every
In your description you should
page of your site. If you must once again make use of your best
include difficult to spell words, keyword phrases. In this case,
you can use more of them, since certain design elements that can
search engines will give you interfere with your search
typically around 1024 characters rankings. These include frames,
for the description, while they dynamic URLs, Flash, using image
will give you only around 50 to maps for navigation, and using
80 for the title. Again, place javascripts for navigation. Also,
your keywords as close to the there are certain practices that
beginning of your description as search engines regard as
makes sense. spamming, and these practices
In the text of your site you will get you permanently removed
should make use of, yes, you've from the site. These include
guessed it, your keyword phrases. using keywords in your meta tags
Also include any text you have that do not relate to the content
used in other tags, such as meta of your page, using multiple
tags, alt tags, and headings. instances of the same tag, and
Having a lot of content helps as listing keywords in the text of
well. A minimum of 200 words per your site.
page is recommended. Having many
This is just the briefest
pages of content also increases introduction to search engine
your rankings.
optimization. One book available
Having many other sites link on this topic is Search Engine
to you is another good way to Visibility, by Shari Thurow.
increase your search rankings. Software packages that can assist
Both the links themselves and the you with SEO tasks include Bruce
increase traffic which results Clay's SEOToolSET and Web CEO's
will help. Also, having bloggers Web CEO.
link to your site is a good
idea.
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Article Tags: keywords, search, words
