|
|
|
The 8 Things You Must Do To Optimize Your Site For Search Engines Missed By Over 98 4
earch engines are better every day. This includes their
at spidering than you. Of exposure via partners like Ask,
course, you need a Earthlink, DogPile, etc). For you
professional looking site, easy to get elevated and relevant
to navigate, appropriate content rankings you must get into the
and size. Many webmasters and search engine indexes, and we
sites are great at displaying recommend you start with Google.
graphics (flash) and visually You should get spidered by Google
appealing sections on their in less than 3 weeks if applied
sites. However, the search correctly, but a long term
engines really don't care much approach to SEO work is needed.
about that. If you can give the You can expect to see your
spiders what they want, they not listing within 2-4 months for
only will eat it up fast, but you some pages, and as much time as 2
will provide content-rich, years for certain
relevant data to their index keywords/phrases within those.
(database). As time, content,
size and relevancy increase, you I invite you to take a look at
will rise up in the search engine the starter list below. These are
results pages. Properly applied steps you can start today and it
search engine optimization is fairly easy and impactful.
techniques and online marketing
principles will help you. NUMBER 1: Learn the SEO concepts.
(SEO/SEM)
SEO tries to ensure that your web
The 3 most important search pages appear at the top of the
engines to optimize for are search engines for target keyword
Google, Yahoo, and MSN. (Ed Note: requests. It increases brand
Google owns over 50% of the awareness, qualified traffic and
market today, and is growing fast revenue. Fact: Only 1/2 of the
people visiting look at the Destroy Your Competition in 3
sponsored (paid) ads (PPC) and Easy Steps") outlines how to do
only 20% of those actually click. this.
However, 4 out of 5 total clicks
- apply their mouse on natural NUMBER 3: Linking Strategies and
search results. Therefore SEO Relevancy.
done right can really elevate
your business visibility and One of the most important things
revenue. Additionally, the top 5 you can do is to build out your
sites returned from any search relevant linking neighborhoods.
are where the action is. Your There are a number of great tools
goal? You should be in the top 10 you can use to automate this, but
(Search Engines Results Pages we have found that via email and
(SERPS)) for your selected the phone (we are amazed by how
keywords. many do not use the phone) -- you
will establish a closer
NUMBER 2: Research the relationship with your virtual
competition. partners, and even though you may
only spend an hour a day building
I am sure you do this no matter link partners, it is well spent.
what business you are in - Typically, only 1-2 will exchange
whether online or not (brick and links with you out of 8 companies
mortar). If not, this is one of called. However, let us say you
the big steps missed by online get one quality link per day
businesses. There are techniques through the year. That is over
on how to do this effectively, 300 quality links that will help
quickly and with high quality your relevancy, build your
results. Our August article on business and get your PR(Page
http://www.microsaw.com ("How To Rank) level moved up.
Use Search Engine Optimization to
NUMBER 4: Proper HTML and Site believe or have heard. Also, keep
Building. in mind, there are robotic search
engines, algorithmic based search
There are many articles written engines and AI-type search
on this topic. If you are not engines - different styles of
HTML-savvy, it can be a writing. Additionally, you must
challenge. However, it is not include listings in the
hard to learn, and many tools are directories, like DMOZ (free, but
available. Just search for free takes weeks to get listed), Yahoo
website design tools. Other SEO (free, months - or paid,
tools (ex: http://webconfs.com) immediate). Lastly, you must
can analyze your content, HTML study and learn the PPC
syntax and appropriate (pay-per-click) strategies, learn
application of tags like TITLE, how to write ads, copy writing
H1, META tags, BODY content and for (cash) landing pages, and
more. You must also make notes of implement a solid back-end sales
server-side issues, including IP process. If you have never used
numbers that may have belonged to the AdSense programs, you may be
(and still do) block listed missing out on *significant*
ranges. income, but many do it
incorrectly. We have seen adsense
NUMBER 5: Meet The Search programs go from $3.00/day to
Engines. over $19,000/month.
Make sure you read the webmasters NUMBER 6: Use a proven
guidelines on all the search methodology.
engines, especially Google, Yahoo
and MSN. They actually are very None of the SEO "white hat"
helpful, and they want you to do (opposite: "black hat" -
well, contrary to what you unethical) strategies are
rocket-scientists-qualified only. the industry is nice, but most
The key areas to keep working on people are not. Therefore, free
are: a) keyword research, b) tools are a good place to start
competitive analysis, c) analyze (search for seo tools and seo
your own site(s), d) submit your email courses). These will help
site(s), e) monitor rankings, f) you get to work immediately, and
Reporting, g) link development you don not have to come down off
and h) dynamic site mapping. This the roof to get them.
approach works, and used by many
of the professional SEO companies NUMBER 8: Relevancy, Relevancy,
in the industry. Relevancy. Why be "search
relevant"?
NUMBER 7: Learn how to use the
SEO tools. The objective here is to make the
search engines "see". You must
Metaphor: For many home-owners, always ensure that you insert
the worst thing that can happen unique relevant content such that
when approaching any project, the page becomes more worthy of a
large or small - is not having high ranking in the search
your tool belt attached. Even engines. You must also make sure
worse, if there are tools missing you adhere to Style Guide
from that belt after spending 15 Requirements. The ultimate
minutes retrieving the ladder, objective is not to make an
lining it up just right, then inferior page appear superior,
scaling it just to get to the top but to actually make it superior.
of the roof -- you not only feel Yes, you must be relevant - for
aggravated, but plain stupid. any site - be it a
commerce/shopping type site, to
Being affiliated with some of the an information page about Da
guru-type tools & specialists in Vincis life (and, if you have
something to sell, that is farms). They appear to work for a
great). Do not try any uncommon little while, and suddenly you
tricks, especially not for the are gone from the listings and
search engines. You will regret not easily turned around. Be
it. There are too many sad relevant and ethical. It may take
stories of revenues and business a little longer, but you will win
lost from "black hat" strategies out in the end.
(cloaking, spamdexing, link
About the Author:
Jon Rognerud is a recognized authority on the subject of SEO, and has spent over 10 years developing websites and marketing solutions at companies like Overture and Yahoo. His website, http://www.microsaw.com, provides a wealth of informative articles, resources and free SEO email courses
Read more articles by: Jon Rognerud
Article Source: www.iSnare.com |
|
