oogle adsense has to be In fact, relying on google's
the best thing to hit adsense stats could very well be
online business since the killing your business. Hey, don't
invention of the internet. The get me wrong. I'm absolutely NOT
service has allowed average accusing google of doing anything
people and huge corporations wrong, far from it. However the
alike to make a very decent information they provide just
income online with very little isn't anywhere nearly enough to
trouble at all. Put in a little let you make informed decisions
effort to create a decent site about how to develop your web
that gets a little traffic and business in the ways that are
you can be in the money. Make most profitable for you. Below
better sites with more traffic are explained some of the main
and you can really rake in the reasons why relying on google's
cash. adsense stats could be a critical
business mistake. At the end of
However the key to any business the article we offer an
success is to be able to track explanation of what you can do to
where your business is coming 'rescue' yourself from adsense
from and how it is interacting stat doom.
with your websites. Unfortunately
the stats that google provides Here then are some of the
for you in your adsense account critical elements missing from
are VERY weak. In fact they google's adsense stats.
provide just enough information
to make it seem like you are 1) They provide only vague
actually getting all the information.
information you need to succeed. The stats only show page
Sadly that just isn't true. impressions or #'s of ads loaded
on a site. To get any kind of
precise information you need to generating revenue without
set up channels for EVERY ad unit resorting to the clunky channel
you display on EVERY page of system.
EVERY site. Not likely.
4) You have NO WAY TO KNOW what
2) They are updated very slowly ads are being clicked.
While it is getting faster, stats Lets face it you want to have
are still on a delay. If you run people clicking on ads that pay
a high traffic site and want to you the most, not the ones that
test a change which turns out are paying out .05/click. But you
bad, you could stand to lose can't get this info from your
hundreds of dollars in the hours adsense stats. Without this info
that it takes google stats to how can you possibly 'block' low
update. paying ads from showing on your
site with your adsense
3) You have NO IDEA what pages 'competitors' block list. And if
are generating revenue and which you don't block these..well
aren't google's got to serve the ads to
- As I said before, yes you can someone, and they're very happy
have channels for specific pages, to send you the .05c/click ads.
but if you have a site with more
than a few dozen pages it becomes 5) It is IMPOSSIBLE TO TELL where
a HUGE hassle, and if you have your traffic is coming from and
several sites with several what it is doing on your site.
hundred pages each...well it just - Oh sure you can look at your
doesn't work. So there you are web stats, but there is
spending hours and cash getting absolutely no way to match that
traffic to certain sections of to your adsense stats. Perhaps
your site, but you have no real your stats show that you are
idea if that section is actually getting lots of referral traffic
from href="http://www.antivirus-report relevant 'enough' to qualify for
.com" full ad quota displays? You MUST
title="http://www.antivirus-repor know this information. The less
t.com" relevant your content means
target="_blank">http://www.antivi google will send you fewer ads,
rus-report.com, but how can or PSA ads just to fill the
you tell if they are actually space. You ain't gonna make much
clicking on your ads. If they on PSA's (actually you make
aren't that traffic isn't really NOTHING).
worth anything.
There are other reasons why
6) Visitor behaviour is unknown. google adsense stats just aren't
You have no way of telling if enough, but I think the 7 above
your adsense revenue is coming should be enough to make the
from a few active visitors who point. Rely on google's stats at
click several ads on several your own expense.
pages or if it is coming from
single clicks from every visitor. This isn't the right place to go
Why does this matter? Well if into a detailed explanation of
only 1% of your visitors actually how to fix this cash killing
click an ad (but they click problem. However it isn't all
lots), you have 99% of your that difficult to solve all these
visitors that you have to problems and more that come from
'convince' to click at least depending on google adsense
something. stats. Simply said, all that is
required is to add a little code
7) Content relevance of your to your web pages that grabs the
pages. extra essential information you
Do your pages show all the ads need to be able to properly and
accurately track your adsense title="http://www.newbie-guides.c
earnings. Getting your hands on om/adsense-stats-lifeline/"
this vital information will let target="_blank">http://www.newbie
you see exactly what you need to -guides.com/adsense-stats-lifelin
do to make a dramatic change in e/
your adsense earnings.
Thanks for taking the time to
For a more detailed explaination read this, and I wish you all the
of what you need to do here: href="http://www.newbie-guides.co
m/adsense-stats-lifeline/"
About the Author:
Newbie-guides.com provide useful tips and guidance for online marketers and website managers. For late-breaking critical information on adsense please pick up your free Adsense Stats Lifeline report now.
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Eric Koshinsky
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