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The 7 Points Of Do It Yourself SEO
ver felt intimidated at people looking for quality
the convoluted, widgets who would not necessarily
jargon-ridden information have heard of Fred Jones the
about Internet marketing for widget-maker.
small businesses available on the
Net? Ever been horrified by the 2. Name your page URLs based on
huge fees the experts charge, reasons similar to the above for
putting search engine your web promotion, except now
optimization beyond your own you can be more specific. Search
means? Ever thought: What exactly engines like to know what your
is search engine optimization page is about. Name a page after
anyway, and can I do it myself? a product (BigYellowWidgets.htm)
or a service or action
The answer is: Yes, you can! The (Buy-Widgets-by-Post.htm) on one
basics of search engine of the sales pages.
optimisation in applied web
marketing are simple. It's all to 3. The text in the title tag is
do with the keyword content of crucial in letting search engines
your text copy, and can be know what each page is about. Put
summarised in seven points. your important keywords in your
title tags, using both the
1. Register a good domain name singular and plural versions
which reflects what your site is (people will search for both) and
about. Even if you are an make these tags different and
established business, don't specific for each page. For
register www.FredJones.com if you example, "Widgets and After Sales
make widgets. Rather, you want to Widget Services". Whatever you
register something like do, don't call the home page
www.BestWidgets.com because that "Index", but treat it almost as a
would inspire confidence in mini-description.
engines. The COMMENT tag is never
4. The other tags (at the top of displayed on the body page, and
the html page) between the two is used by coders and designers
"HEAD" tags are not as important as an instruction or reminder to
as the title tag, but the themselves about what that
description tag is still used by section of html coding should be
some search engines in displaying doing; in the past, some
what you would like web users to webmasters in their quest for
see when they scroll down a page website promotion and search
of search results. Some search engine ranking used to stuff
engines don't use the description keywords in the comments tags,
tag at all; others, like Google, but now it is generally
sometimes use part of it together acknowledged that the main search
with part of the main body text engines pay little or no
surrounding prominent keywords on attention to these.
your page. So you may as well
treat the description tag 5. Keyword density. Each search
seriously; make it brief (about engine has its own preference as
25 to 30 words) and as to how many times a keyword
comprehensive as possible in the phrase appears on the page in
short space allowed. Make sure order to signify the relevance of
you have your popular keywords that keyword phrase (in other
included within your description words, in order to help the
tag. The ALT tag is used for a search engine understand what the
very short description of an page is about). Around 5 to 8 per
image or graphic file, and is cent is a rough guide as to the
what is displayed if you allow optimal level. Don't overdo it,
your mouse pointer to hover above otherwise it will be seen as spam
a graphic. These days it is not or keyword-stuffing. Also use
considered important for search your keywords in the headings
tags H1 and H2. There is an H3 like redirects or unexpected
tag as well, but it is doubtful popups. You don't want to be
whether search engines bother associated with a "bad
with that, as it is perceived as neighborhood"!
less prominent on the page,
therefore less relevant to what 7. Make sure that important
the page is about. keywords are included in the
anchor text within inbound links
6. Don't forget good linking in from other sites. This is crucial
your website marketing. Search to search engines when they try
engines will judge the importance to figure out the relevance and
of your web pages to some extent importance of your pages. The
on the number and quality of inbound link from the other site
incoming links from other sites. should take the form of something
Ask other webmasters with sites like this (I'm using normal
on similar themes to yours for a brackets instead of angle
link, in exchange for a link brackets so as not to use
back. These sites should not be compromising html): (A
in competition with yours, but HREF="http://www.Yoursite.com")
should be similarly themed. You your important keywords included
may occasionally be asked by here(/A). You should definitely
other webmasters if they can link avoid something like (A
to your site. If this is so then HREF="http://www.Yoursite.com")cl
have a look at their site; make ick here(/A), which tells search
sure that their site is relevant, engines nothing except that your
that it has at least some Page site is about "click here". Be
Rank, and that it just "feels" careful!
good, and has no nasty surprises
About the Author:
Gordon Goodfellow is an Internet marketing consultant and practitioner. He lives and Works in London, UK, and has helped companies in many industry sectors with clients worldwide. His main site is http://www.applied-web-marketing.com
Read more articles by: Gordon Goodfellow
Article Source: www.iSnare.com
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