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The 7 Deadly Sins Guaranteed To Get Your Website Banned
rothers and sisters I have page formatting by doing this. In
sinned! I have been a reality, I didn't have any
sinner! I didn't know I was "keywords" there and in no way
sinning but the great Search was trying to stuff the pages
Engine Spirits didn't care. Don't with keywords.
let this happen to you!
The Search Engine Spirits are
In reality, I didn't commit all pretty smart. I think there is a
Seven of the Deadly Sins, but you lot of artificial intelligence
don't need to commit more than there, but the search engines are
one to get banned. also programmed to look for
hidden text because of some of
The First Deadly Sin - Don't the tricks that "Black Hat" SEO
Hide Text companies have used in the past.
When I first started one of my I wasn't getting any visitors and
websites, I used a template from I wondered why. I also wasn't
a large template company. There using any SEO tools so I didn't
was nothing wrong with it. I just have a clue as to what was going
didn't have everything in place on until one day I happened to
to put into some of the Read More visit Google's site and started
>> links and I didn't have links reading the section on Google
for some of the menu buttons but information for Webmasters where
knew that eventually I would use. they said "Avoid hidden text or
hidden links." I went "Hoh Boy!"
What I did was change the text to Needless to say I started
the same color as the background. learning about search engine
I figured I would save myself optimization (SEO). (As a side
time in the future by having the bar, since that time I have made
links available and keep the same SEO a kind of avocation and now
make SEO tools available for gets found out and then the site
everyone at another site I have goes to search engine Hades.
http://www.digitalpagesinc.com/se
arch_engine_optimization.html .) Along with this go redirects
which are set up to send
I went back and got rid of any competitors or search engines to
hidden text and now am visited another page or worse, sending a
regularly by the search engines. visitor to a site they never
intended to visit. Have you ever
The Second Deadly Sin - Don't gotten into a page trap? You know
Have Links to Nowhere or Employ what I mean then. There used to
Cloaking or Sneaky Redirects be a site called Whitehouse.com
which was a bad site and you
As a result of my having "holding couldn't get out of it. If you
areas" on my website so that I closed your page another one
could fill in the blanks later, I would pop up. The correct address
had links to nowhere which meant for the Whitehouse is
that the search engines where Whitehouse.gov. Lots of people
going to become confused and made that mistake including me.
probably not index the pages.
While that probably wasn't a The Third Deadly Sin - Don't
Deadly Sin, some of the Black Have Duplicate Content on Your
Hats try to fake out the search Website
engines by setting up link
structures where they show the This is a tricky one because it
search engines one thing and depends on how much duplicate
visitors something else. This is content you have. You can have a
part a ranking strategy that may few phrases here and there that
get the pages high rankings for a are the same and you can have
little while, but it eventually duplicate content as other sites.
If you couldn't, news sites sophisticated, the SEOs used to
couldn't exist. Copyright law is put in keywords over and over
another issue altogether. again to get the attention of
search engines and fake them out
What the search engines are as to the importance of the page.
looking out for is multiple pages
or multiple domains or multiple In order to overcome this, search
subdomains with essentially engines changed their algorithms
duplicate content. These pages or to look for too many keywords in
domains are set up to try to places they didn't seem to belong
optimize on keywords in a lazy and identified them as spam. The
manner. If you do this you are search engines then began to
going to get banned. reduce the importance of or ban
the pages.
The Fourth Deadly Sin - Don't
Spam Keywords There is a rule of thumb that
when putting keyword into your
This is one of the mistakes that keyword tags; don't repeat them
new site owners make when doing more than three times. I've seen
DYI search engine optimization. sites with keywords repeated in
They know from reading various their keyword tags several times
publications that keywords are without penalty. Its up to you to
extremely important to getting determine how many times to do
placed by search engines. They it, but until you really know
then try to stuff their keywords what you are doing, conservative
into their web page as many times is safer than overly aggressive.
as they can.
The real rule to follow is if
Additionally, before the search your page reads smoothly and adds
engines became more value to the visitor, you should
be O.K. if you pretend that they are and
treat them as such, you won't be
The Fifth Deadly Sin - Don't as likely to get into trouble.
Use Link Farms
The Sixth Deadly Sin - Don't
Link Farms are sites that are set Make Text Too Small
up just link sites to each other
on a free for all basis on the This is very similar to the Don't
theory that it's a quick and Hide Text Rule. Again, the search
dirty way to get links to your engines don't want you writing
site. The SEs love links to your just to manipulate them and don't
site and consider your page more want you stuffing keywords. By
important on the theory that making text too small, they think
linking to you means that your you are trying to do this.
site must be good.
Think about it. If you are making
What the SEs are looking for is text too small, are you really
"natural" links. They hate link writing for people?
farms. If they see that you are
using link farms, they "know" The Seventh Deadly Sin - Don't
that you are trying to manipulate Use Doorway Pages
them and they will punish you for
using such obvious disrespect for Don't use Doorway Pages designed
them. specifically for search engines
or cookie cutter pages. The
If you think of search engines as Search engines will punish you
very proud individuals who want for it. A good article about
respect, you will be much better Doorway Pages has been written by
off. I know that the engines are the guru Danny Sullivan at
not really sentient beings, but SearchEngineWatch
http://searchenginewatch.com/webm Well bothers and sisters, you now
asters/article.php/2167831 . know the Seven Deadly Sins. You
can now choose - be a sinner or
Google specifically cautions be a winner.
against such pages.
About the Author:
Dan Foley is CEO of digitalpages http://www.digitalpagesinc.com a website design, website development, and search engine optimization company located in Minneapolis, Minnesota. He can be reached at dfoley@digitalpagesinc.com or 952-456-1514.
Read more articles by: Dan Foley
Article Source: www.iSnare.com
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