span your visitors “Why am I at this
class="cap">T hink blog?” The number one reason for
of your “About Page” on Internet usage is still
your Blog as your “Why” page. information. If your visitor
This page should answer a few found you on the search engines,
questions that may be in the mind it’s helpful if your about page
of your readers: tells visitors right from the
Why am I at this blog? beginning whether or not they’ve
Why is this blogger qualified to found what they were searching
write on this topic?
for.
There are 4 things that your
Who is this blog written
“About Page” must have to answer for?
these questions and earn the
This is where you identify
visitor as a subscriber. The your audience. It’s really
formula is really very simple. If helpful if you tell your readers
you can answer each of these such things as this information
questions you should have a is most helpful for beginnings or
captivating “About Page.”
this is for advanced readers on
What does this blog have to this topic. This is a great
offer?
opportunity to speak directly to
This is the section of the your audience and “draw them into
About Page where you share your the conversation” so to speak.
vision of why you’re writing the This further clarifies what the
blog. What kind of information blog has to offer.
will your readers find in the
For example, if in step you
blog? Are you reporting industry identified your blog as a widget
or company news; do you pass on news - this sections further
useful hits and tips for a hobby identifies that the news is
or business?
directed at distributors of
This answers the question for widgets and not end users of
widgets. establish you as an authority or
What are the benefits of an expert on the topic of your
subscribing to this blog feed or blog. For example you could start
email newsletter?
out with listing books that you
This is a further elaboration have written on the topic, or
on not only what content will I awards that you’ve been given on
find in this blog but why should the topic. You may want to
I subscribe and keep reading. mention relevant organizations
This is your opportunity to sell that you lead or participate in
your readers on what is in it for as well.
them if they should choose to
Once you’ve established
subscribe to the blog. Define for credibility then you can tell
your readers what the benefits them more about you - where you
are from reading your life live, whether or not you have a
changing blog.
family, your story, etc. This is
What are the blogger’s where your loyal readers can get
credentials, qualifying them to to know you better.
write the blog?
A really great About Me page
THIS is where you write the follows these basics. I recommend
bio. But please don’t write a you go polish your about page.
boring bio! Just write the This could be the “sweet spot”
relevant facts that relate to the that helps you attract more
first three things on your About relevant traffic to your
Me page. This is where you blog.
describe your credentials for
writing the blog.
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Article Tags: blog, page, readers
