1 Tags were originally settings, text is a lot
introduced to aid the friendlier for search engines.
formatting of HTML
documents. They literally mean Apart from ‘Alt Tags’ and the
‘Heading Size 1’ which is image file name, images contain
generally the biggest sized font no definitive data about what
used online. However, because they contain. File names and Alt
their presence indicate a page Tags can be manipulated to
heading with larger text, many indicate that the content they
search engines have decided to contain may be something other
count this as a significant part than that which is actually
of the ranking that deems what featured.
the page content is about. It is
therefore recommended to feature This means that search engines
your main keyword phrase for that may always be wary of images as a
page in the heading. method of displaying a page
title. The ‘content’ of text can
Why text based image headings are never be hidden. Some search
bad engines have therefore deemed
that text based headings are more
However, when web pages became likely to feature information on
more creative, many website their pages that is relevant to a
owners started to dislike the web search made. All things being
look and feel of large, plain equal, web pages that contain
text. Instead they used text text-based headings are therefore
images. Although images are more likely to appear higher in
nearly guaranteed to display the search engines compared with
same on ever computer while the websites of a similar nature and
display of text is dependent on popularity that rely on image
an individual computer’s based headings.
and size. This example however
Don’t just use size attributes does contain the heading
attribute, and all things being
Many page titles, although equal will be more popular with
text-based still don’t maximise many search engines.
their appeal to search engines
because they only use ‘size Example 2: Business Articles
attributes’. As in the following
example, the text will appear So what can be learned from the
large and in bold – as if it were above examples?
a page title, but it wouldn’t
carry as much weight with search Websites shouldn’t be designed
engines as pages that contain the just for their look and feel.
heading attribute. Equally they shouldn’t be
designed just for search engines.
Example 1: Business In the two examples above, the
Articles different HTML code used in each
example produces the same
In the second example that results.
follows, the HTML will display
the text in exactly the same look
About the Author:
David Bain is founder of the business articles resource http://www.BuildYourOwnBusiness.biz. Build Your Own Business features hundreds of different business articles on 28 different subjects including Strategy, eBusiness and Change Management. Latest additions to the website include a Top 5 Business Articles Podcast.
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David Bain
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