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Technorati And Associated Press Merger How This Affects The Blogsphere
he News "Who's Blogging About" that
article.
In the morning of May 23,
2006, Technorati and Associated The Effect to the Blogosphere
Press (AP) initiated a new
service that was guaranteed to This new service is undoubtedly
make news in the blogosphere and beneficial to the blogosphere. As
give more PR for blogs. The a Digital Grit article mentioned,
service includes having the new partnership would be of
Technorati search for blogs that much interest for those who want
link to AP articles. Those blogs better visibility for their blogs
will then appear on websites that or for those bloggers who are
use the AP Hosted Custom News and SEO-minded. For those in the know
who opt for the new feature. The being linked back by the press is
new feature includes having a a bonus for your page rank.
Blog Roundup section that However, it has always been a
consists of the links to blogs challenge for bloggers, even for
containing the most relevant the popular bloggers, to be
information on the "Top Five Most noticed by the press much less
Blogged About" AP articles in the get link back by them. The
past 48 hours. Under each most Technorati-AP partnership changes
relevant blog there is also a all that. Instead of having to
link to a list of the next 24 think of ways and gimmicks to get
relevant blogs for people who noticed by the press and still
want to read more on what the just end up with nothing all a
blogosphere have to say about the blogger has to do now is to write
article. In addition to the Blog posts in connection to current AP
Roundup section clicking on a articles and link back to those
particular AP article will prompt articles. Technorati then submits
Technorati to produce a list of that post along with other
relevant posts to AP for at least do not read blogs as
affiliate websites to display on part of their regular ritual will
the blog roundup. Note, however, not only be exposed to the idea
that the number of blogs that of the blogosphere as an
will be linked back to is additional or supplementary
limited. This means that for your source of information regarding
blog to be linked back by AP your current events. The links, which
post has to be perceived by are updated regularly and are
Technorati as among the most always relevant to current
relevant posts in blogosphere. So issues, will also encourage news
for blogger that think that readers to regularly read the
simply linking to AP articles blogs as well. This will
will do the job for them is undoubtedly suck in some of the
seriously deluded. As always good news readers to be regulars in
content is still the key to the world of blog and thus create
rising in popularity in the more audience for bloggers.
blogosphere.
The Technorati-AP partnership
Aside from making it easier for also does much for the
some bloggers to get a higher blogosphere's credibility as a
page rank, the Technorati-AP news source. Not only will it
merger has a more universal create awareness of blogs'
effect on bloggers. Even if only ability to supplement the news it
selected bloggers will appear on will also show that blogs have
AP stories, the arrangement will something more to contribute to
still result in more awareness of the story. As Peter Hirshberg
the blogosphere as a whole. wrote in the Technorati weblog,
People who previously had no "Increasingly, what the
knowledge at all about the blogosphere says about a news
existence of the blogosphere or story becomes part of a more
complete story, lending diverse offended that some bloggers feel
perspectives and often expert that what they do amounts to
commentary. The AP believed it journalism. According to the
was increasingly important to journalists what bloggers do
deliver the living blogosphere as isn't journalism but simply
a compliment to their core collecting stories that are
professional news product." The reported by the real journalists
new service that AP offers to its who do the hard work of actually
readers is a nod to the going out there to catch stories.
blogosphere's ever increasing They resent the idea that
contribution to the news network. bloggers, who do their story
In fact the motivation behind the telling in just one place should
partnership is actually AP's be given recognition as
belief that "citizen-generated journalists for delivering
media could enhance the AP in commentaries on new stories.
their mission to be the essential However, according to Jane
global news network." The service Seagrave, AP's vice president of
has caused much excitement in the new media "The truth is there are
blogosphere and as Hirshberg put not that many of us who are
it, "is a deep validation of the breaking news anymore, that have
power of citizen media and how people on the ground ... the
each person is gaining more power whole notion here is to spotlight
- power to have their opinions those who are real content
and thoughts heard, in a truly creators and not make news such a
democratic process." generic commodity on the Web."
This means that they are focusing
As the deal legitimizes blogging on worthy bloggers out there who
even more it also blurs further produce quality content and have
the line between press and something of real value to offer
bloggers. Some journalists are and add to the telling of news
stories. world.
What it Does for AP In terms of monetary returns,
however, the project isn't
As for AP, the move itself is expected to generate revenue for
also strategic since more and either AP or Technorati. The two
more bloggers are sure to link companies will be sharing the
more to their articles instead of profit made from the ads on the
their competitors'. There are web pages but this profit is
currently many news sources out expected to cover only the cost
there that bloggers individually of the project. This says
follow and comment on. AP's new something about both companies in
service will surely encourage terms of their desire to give
bloggers to make AP articles better service to their users and
their primary source of new in furthering the sharing of
stories and link to them, which information in the Internet.
would lead to greater traffic to
AP affiliated sites from the blog
About the Author:
http://www.theinternetone.net
Read more articles by: Danny Wirken
Article Source: www.iSnare.com
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