f you're just starting out
with an internet business, 2. Allow your visitors or
or have a new website for customers to increase your
your brick-and-mortar business, traffic or sales. Ask them how
finding visitors—good quality you can improve your business,
ones that are prospects for what web site or product. You can ask
you are offering, and not an them at your web site, in your
automated computer "visiting" e-zine, on your message board, in
script—you face a quite a your chat room, in your guest
challenge, especially if you're book (although those aren't that
on a limited advertising budget. popular these days), in your
(Although web advertising is a product packages, etc.
great deal cheaper than
traditional print, radio, and TV 3. Team up with other e-zines
media ads.) Here are some tips to that have the same target
help either leverage similar audience. Combine subscriber
sites or your existing visitors bases and then publish one e-zine
to grow your website's exposure. together to increase subscribers.
You could all include your ads
1. Position your web site at the and announcements in the ezine
top of pay-per-click search (of course, don't forget the
engines. You will only pay your content!). You could also take
set amount for each click-through turns for the top advertising
you get to your web site. Just space.
make sure your profits will pay
for your advertising cost. If 4. Swap endorsement
they won't, maybe you could share advertisements with other web
a web site (teamwork) with sites. Endorsement ads usually
another related business and pull more sales and traffic than
split the costs. regular advertisements. People
have taught themselves to ignore offers you see when you sign up
advertisements because they see for a credit card or purchase a
hundreds of them every day. magazine subscription
Endorsements usually don't look online—those are
or sound like normal ads. Forums co-registration offers with the
are a great place to find check boxes next to them. There
like-minded individuals with whom are some services that will do
to swap endorsements or this for free. Using co-reg is a
testimonials with, and to get great way to build a mailing
others to review your site or list, which is a great way to
product to provide valuable build credibility and create
feedback. repeat customers. This has been
one of the easiest ways to build
5. Consider co-registration my mailing list (and that's a
services. Co-registration is prime example of a testimonial,
where you place your ad for your except I'm not promoting any
website or ezine or newsletter specific service).
onto a page with 5-10 other
advertisers. There are check There are other ways to team up
boxes alongside each offer, and with other website owners, such
the cost of the combined ad is as joint ventures and web rings,
split among the advertisers, so which I talk about in the other
it doesn't cost you as much. articles on my website.
Think of the "more information"
About the Author:
Jonathan Yarbrough has been marketing online for over 5 years, and owns http://www.avalanchemarketing.info , specializing in marketing tactics and resources (such as the ones above) for webmasters and home business owners.
Read more articles by:
Jonathan Yarbrough
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