t is certainly true that Mastercard.
the Internet is dominated
by the Englsih language – Do you have a product that might
it has been estimated that 75% of sell well in China? That’s a
all Internet pages worldwide are difficult question to answer, but
written in English. But surprise, as a one-sentence primer:
surprise, the world’s No. 1 affluent Chinese gravitate
language in terms of number of towards any product with
native speakers is also the most name-brand appeal, snob appeal,
difficult to read – Chinese, with or that is closely associated
about three times as many native with the United States
speakers (and readers) as (sarcastically dubbed the “Mickey
English. China has the second Mouse Syndrome” by envious
greatest number of Internet users economic rivals). If you are
in the world, behind only the going global, you cannot afford
United States, and its Internet to ignore China. And if your
market is one of the world’s business has a website, it should
fastest-growing. Furthermore, its be searchable in China.
buoyant economy is impossible to
ignore. Every year millions are Following are the URLs for site
added to its relatively affluent submission to ten Chinese search
middle class. engines. The sites are all
written in Chinese, but if you
You’d be surprised at how many can get past the language
Chinese can read English – they barrier, anything is possible…
are small in proportion to total
population, but large in number. Top 10 Chinese Search Engines
You might also be surprised at
how many Chinese yuppies 1. Baidu:
(“Chuppies”) carry Visa and http://baidu.com/search/url_submi
t.htm tm
2. Sina: 8. China-Holiday:
http://iask.com/guest/add_url.php http://china-holiday.com/newterms
/hall/it/sort.asp?sortid=259
3. Sohu:
http://db.sohu.com/regurl/regform 9. Wangluobing:
.asp?Step=REGFORM&class= http://www.net7b.com/net7b_/dengl
u/index.asp o
4. Yahoo China:
http://cn.yahoo.com/docs/info/sug 10. Sunwukong:
gest.html http://www.sunwukong.cn/add.php
5. Google China: The first six of the foregoing
http://www.google.com/intl/zh-CN/ are major players, but the rest
add_url.html are marginal and may well be out
of business by the time you read
6. Sobao: this (then again, you never
http://search.sobao.com/Computers know…).
_and_Internet/Personal/
Happy hunting!
7. Tianwang:
http://home.tianwang.com/denglu.h
About the Author:
David A. Carnes is a California attorney working for California Industrial City in Zhengzhou, China. His website, Start a Company in China, offers free information on how to establish a business presence in China.
Read more articles by:
David Carnes
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