Strategies For Accumulating Email Addresses

T he most successful online       message behind this article. If   product launches all have       you have an interest in making     one thing in common. They      money online, your well advised    all involve a joint venture of        to start accumulating email        some kind. In other words, the       addresses and developing a list.   person developing the product         He who brings the buyers owns the  joins up with someone who has a       revenue. And if you have a list,  massive email list and they share     you can provide the buyers for     the revenue. Over time, the          other people’s products.           person developing the product can                                        accumulate email addresses of         The process of accumulating email  their own and eventually, he or       address requires a bit of          she can be the list owner for         strategy. You can’t just ask for  other people’s products.              them. You have to offer                                                 something in exchange. And if      The point is; a successful online     your audience is to relinquish     product launch would never take       their email address, your offer    place if it wasn’t for a list         better be worth it. So, before    owner helping to promote the          you do anything else, you need to  product. As it turns out, the        properly identify your target      list is actually far more             market. Exactly who are you       important than the product. And      trying to attract? What are       the people who have such lists        their characteristics and what do  are well aware of their               they have in common? Where do     importance. Generally speaking,      they hang out? What do they do     they’ll get between 50% and 75%       for fun?                           of the revenue generated from new                                        online product launches.              A poorly targeted list is worth                                          nothing. In fact, any business    That brings me to the underlying      that is poorly targeted will       struggle. The strength in any        on a price tag. Are you going to  offering is the targeting. Every     offer this for free? Are you      part of the process works better      going to assign a price, but one   when a perfect stranger can look      that is indisputably low? Either  at a business and understand          way is fine but the important      immediately what it’s all about.      thing is that the offer appears    And that happens when the             too good to be true to your        business is properly targeted.        target market. From their          So start your list accumulation       perspective, they have to feel     strategy with a clear idea who        like they absolutely cannot pass   you’re trying to find.                the offer up. If you achieve                                            that, you’ll get a much higher     Next up, think about what would       response rate, accelerating the    benefit them. Think about what       process of accumulating            their lives are like and where        addresses.                         their challenges lie. Again, the                                        idea is to offer a resource of        You can make your offer on your    some kind – something that will       website, on a forum or through a   benefit your target market – and      JV promotion. It doesn’t really   then request their email address      matter what you do. The           in exchange for it. You can do       important thing is to start today  that with an autoresponder or a       so you can begin accumulating      squeeze page but neither will         email address right away. You     work unless your offering             might be surprised how quickly it  provides real benefits to your        can all take place and the asset   target market.                        you’re left with can pay                                                 dividends for years to come.       Once you know who you’re                                                 targeting and what you’re going                                     to offer them, you have to decide                                        type="text/javascript">                                                                                        google_ad_format =               "728x90_as";                          type="text/javascript"                                                                                      google_ad_type =                                             "text_image";                         src="http://pagead2.googlesyndica                                        tion.com/pagead/show_ads.js">      google_ad_channel                                                  ="3545651507";                                                                                                                      google_color_border =                           About the Author: Tactical Execution with Patrick Schwerdtfeger is a strategic company focused on growth marketing and program implementation across business markets. 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