f you are a serious online search engines discover it, they
entrepreneur you probably will seriously penalize it. Using
have a website and want to tricks to fool the search engines
see it at the top of the search is called black hat SEO – and if
engine results. You know that SEO you want to have success in the
– search engine optimization – is long-term and promote a serious
what it takes to see your dream online business you should stay
come true, so you decide to hire away from black hat SEO
a company. You browse the web and techniques. In short, here is
read: “top 10 position what you should avoid:
guaranteed”. That’s exactly what
you’ve been dreaming for, that’s Stuffing your pages with
exactly what you should not buy! keywords. Don’t stuff your web
pages with keywords or text of
No one, but no one could ever the same background color. Guess
possibly guarantee you a top ten what? Search engines can detect
position in the search engines. that and the result will be
There are no secret SEO catastrophic for the website. For
techniques; no magic tools that example getting banned out of
can make your site reach the top Google.
over night. There are, however,
some tricks. Many so-called SEO Invisible text. That’s about the
firms still use them, to make same with keyword stuffing. Even
money fast. But their techniques though the invisible is not
will only hurt your site. Let’s keyword rich, it will still be
say your site will, indeed, considered “spammy” by the search
appear in the top of the search engines. What’s the use of
results for a while. With a invisible text anyway?
little bit of luck it will even
stay there longer. But once the Doorway pages. Don’t use them.
Doorway pages are “fake” pages, unethical by the search engines
customized for a particular could damage your site. Many of
keyword or phrases and programmed these techniques might work in
to be seen solely by the search the short-term but, unless you
engine spiders and not by want your site flagged or banned,
visitors. This is bad SEO. All do avoid them. On the other hand,
the philosophy behind search black hat SEO raises questions
engine optimization is related to when it comes to the general
improving user experience. credibility of your online
Building web pages no one will business and website.
ever see is not an unethical
approach to SEO. Google, and all Instead of going for black hat
the other search engines, have SEO, fix your site and optimize
strict policies against doorway each page. When you do it, don’t
pages. think solely about the search
engines. This should be your
Linking farms. Again Google: second thought. Your main concern
Google does not like artificial should be whether the visitors
linking (link farms and link find the site useful or not.
stuffing). Linking to spam sites Bottom line: optimize your
may get your site penalized. website for the users and the
search engines, using ethical
In conclusion, using any tools.
techniques considered spammy and
About the Author:
Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. HighPowerSites is the easiest do-it-yourself website builder on the web. No programming or design skill required. Get your own website online in just 5 minutes with http://HighPowerSites.com at: http://www.highpowersites.com
Read more articles by:
Scott Lindsay
Article Source: www.iSnare.com 
