Under no circumstances those moments at during the
will I ever purchase evening meal when all
anything offered to me as telemarketers seem to make calls.
the result of an unsolicited The truth is no one likes spam.
e-mail message. Nor will I
forward chain letters, petitions, “Spam is putting the Internet in
mass mailings, or virus warnings jeopardy.” — Phillip Hallam-Baker
to large numbers of others. This
is my contribution to the Many companies have responded to
survival of the online the difficulties with spam by
community.” — Roger Ebert providing consumers with spam
blockers that eliminate most of
The use of email has the the spam messages that are sent
potential to eliminate much of via cyberspace.
the costs associated with sending
correspondence through regular While this is wonderful news for
mail. Invoices can be sent by consumers it provides unique
email speeding up the payment challenges for passing along
process. Email can also connect information to customers though
individuals on a global basis in bulk mail features – even when
ways that have not been possible your customer opts in to a
in the past. company mailing list.
Environmentalists were thrilled Many spam blockers see bulk mail
that fewer trees would be needed of any sort as spam and will
in a paperless exchange of typically block those emails.
communication, but there’s been a Some programs allow you to review
blight in cyberspace known as the mail marked as spam to
spam. Those who receive spam determine if you want to accept
emails are about as impressed as it as regular mail, but other
programs block it before it ever delivery. By limiting the number
comes to your in box. of emails being sent to opt-in
clients, business interests are
"The spam wars are about finding better success in
rendering email useless for delivering requested materials.
unsolicited advertising before
unsolicited advertising renders Perhaps there will come a day
email useless for communication." when there will be a more
— Walter Dnes & Jeff Gin sophisticated method of
differentiating between
If the above quote is the litmus legitimate bulk mail and spam,
test for ‘spam wars’ then this until then online marketers are
warfare is being won by zealous finding increasing success
spam blocking software. through the use of blogs,
optimized site content, forums
Many legitimate emails are now and RSS feeds as an effective
being sent to a large number of alternative.
subscribers in a rolling
About the Author:
Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. HighPowerSites is the easiest do-it-yourself website builder on the web. Get your own website online in just 5 minutes with http://HighPowerSites.com at: http://www.highpowersites.com
Read more articles by:
Scott Lindsay
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