efore ACT!, a division of precision. With the addition of
a Canadian printing company ACT! CRM to their system, they
experienced a typical were able to do all of it in one
response rate of 5% or less in single day.
their direct mail campaigns (data
from Direct Marketing Association Prior to installing ACT! CRM in
or DMA). After fully integrating their system, the company
ACT! CRM (customer relationship suffered through inconsistency
management) software into their and lead tracking methods. In
business, their direct mailing addition, customer information
campaign response rate rose, not files had no hub or centralized
only by 10, 20 or 50%, but to a location. They agonized over the
whopping 74%! Not only did this amount of time wasted searching
increased response do well for for files from different
the bottom line, but it also departments. The entry of ACT!
garnered a DMA 2006 International provided a solution for all of
ECHO Award for the company. This these problems by standardizing
just goes to show the power of marketing and sales methods and
being able to create a targeted providing a central database
campaign with specific products where all files are stored and
for specific customers. ACT! organized. Today, their concerned
software made it possible for employees have access to the
this company division to central database to use for quick
re-organize their customer care referencing customer information
focus in a more detailed manner. sheets. The need to run around
from one department to another
According to a VP, it was not has been eliminated. This gave
possible for them to generate the company the benefits of
targeted lists in so very short a efficiency and increased
time and with very high levels of productivity.
handheld devices. This
The level of success that ACT! compatibility eventually evolved
gave them has prompted other into remote interconnectivity
divisions of their company to where field personnel with the
look into acquiring the same CRM right equipment are able to
technology currently in use by access the central ACT! database.
this one single division. ACT! This assistance that this system
software provided a solution that provides sales personnel on call
gave them the necessary push to is priceless. Just before
move ahead of other divisions in knocking on the client’s door, a
terms of sales performance. sales person may extract the
client’s information from the
To fully utilize the benefits database in order to come up with
that they received from ACT!, a definitive strategy that will
additional ACT! add-on software entice the client to buy.
was installed to provide them
with automated email marketing There is a lot more to ACT! than
and response tracking what is written here. Of all that
capabilities. They got all of is written though, one thing
these benefits by integrating cannot be denied. Utilizing ACT!
Swiftpage with their current ACT! software helped a company rise
CRM system. from the doldrums, all the way to
the pinnacle, in just a few short
The beauty of ACT! software lies days.
in it’s compatibility with
Outlook, Palm OS and other
About the Author:
Sayed Ally, is the lead CRM Analyst. His company provides, ACT! Software. Sayed can be reached at Tel : (905) 815- 1995 ext 22, email: aSayed@cqsolutions.com.
Read more articles by:
Sayed Ally
Article Source: www.iSnare.com 
