ne thing about new 1 - Attention! In selling, the
technology. It intimidates first thing you must do is
people. Whether it be the attract your prospect's
price or the learning curve or attention. It's a noisy world out
the fear of "looking stupid" by there and you don't have much
jumping into a fad that's "gone time to get your words in
tomorrow," most people don't go edgewise. This is part of the
for technology when it's brand AIDA formula: Attention,
new. We leave that for the "early Interest, Desire, Action.
adopters." Actually, video marketing can
help with all 4 components, but
A couple years ago, some the first - Attention - is huge.
adventurous types came out with Anything that can help you break
video online marketing. It was through your prospect's apathy
slick, but most of those who saw and skepticism has to be a good
what they were doing either thing from a marketing
didn't have the money and/or the perspective.
guts to do it themselves. But
time has gone by, and now the 2 - Impact! Another important
clear verdict is in: online video part of any selling is to make an
marketing is in and it's here to impact. Now you could write a
stay. And those who can master it sales letter with 100pt font that
have a channel for making money screams at your visitor. Or you
that those who don't even try could do something more
never will. intelligent and show off your
product with video. Suppose
So what concise reasons exist for you're marketing some software.
considering this form of Wouldn't a video demo make a lot
marketing in your own business? of sense? Supposing you want
affiliates to sell your software.
Wouldn't letting them have a You create a video and post it to
branded version of the demo that a site like YouTube(dot)com.
ends with their affiliate link as Free. And if you use the right
the redirect be good for sales? keywords, you'll get people
Think about the impact that looking at your video. This can
making an impact can have on your serve as a pre-seller for your
bottom line. main sales page, where, perhaps
you can use a follow-up video.
3 - Interest! Remember the 2rd
component of AIDA - Interest. 5 - Spice! If part of your
Most people read way too much. marketing strategy involves
And they're not reading good blogging, there's no better way
books or technical manuals to simultaneously monetize it
either. They're reading ads and (for you) and spice it up (for
sales pitches and marketing your visitors) than to give your
promos. They get spammed. They visitors good quality videos that
get hammered by marketing words. provide great information and/or
What do you think that does? It entertainment which also lead to
builds up a resistance to the your sales pages. Do this
reading of marketing material. regularly, and people will return
Video can help bypass this just for the entertainment value
problem. Make a decent video with alone. And a certain percentage
reasonable production values, and of them will click through and
you've got a much better chance buy.
of getting people to get your
message. Give video marketing some
thought. Even if you don't have a
4 - Economy! Video marketing, for clue about how to get started, by
now anyway, is one of the cheaper thinking about it, you already
forms of advertising out there. have.
Simon
©2007, by Deepak Arora and Bal
About the Author:
Deepak Arora and Bal Simon make it easy for you to get your instructional videos on YouTube and other video hot spots. And you can try it out for just $1. Head on over to http://www.plrvideodepot.com to find out how.
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