asically, a social network degrees of separation are
is made up of individuals sufficient to connect two people
or organizations that are through the Internet. This also
connected through various social serves to confirm the potential
contacts ranging from casual effectiveness of Internet social
acquaintances to family members. networks to build new connections
Social networks are established between people.
to encourage connections and
communication to occur on a wide The first Internet social network
variety of levels. began in 1995 and has 12.9
million visitors today. This
A basis for the theory of social makes it difficult to comprehend
networking was a study performed the rule of 150, also known as
by Stanley Milgram in 1967 that the Dunbar number, that states
established that any two random that the size of a genuine social
United States citizens are network is limited to about 150
connected to one another by a members. Over 200 Internet social
series of six intermediaries, on networking sites exist and the
the average. This idea was made number of members that belong to
more popular by the play and most them steadily increases.
subsequent movie, “Six Degrees of
Separation”, as well as the In an Internet social networking
television show “Six Degrees”. site, a group of founders sends
Current Internet experiments messages to invite members to
continue to explore this concept, join the site. Those members then
such as the Ohio State Electronic invite additional members and the
Small World Project and links continue to grow. Some
Columbia's Small World Project. social networking sites offer
These experiments currently viewable profiles for members,
confirm that five to seven address books and online social
connections on a social or senior director of
business level. Many Internet Nielson/NetRatings, Jon Gibs,
social networks are open to the states that Internet “...social
public. networking is not a fad that will
disappear. If anything, it will
Internet social networks are a become more ingrained in
convenient way to link with new mainstream sites.”
people, both personally and
professionally. Consider that the
About the Author:
Todd Dickerson is a social networking expert and professional Web Developer. He owns one of the largest Myspace layout sites, LayoutHQ.com as well as other niche social networks.
Read more articles by:
Todd Dickerson
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