uilding trust and -- How will you use my
confidence in your buyer is information?
very important if you are
going to make that sale online. What is your privacy statement
Here are some great ideas that regarding my personal information
will add a great deal of ? How will you use the
confidence in your site. information that I provide you as
a customer?
-- Who are you?
Give them some assurance on your
Give as much information as you "Privacy Page" that their
can regarding who you are. How information is safe with your
long you have been in business? company...that it will never be
If you can provide a picture and shared with others for any
short autobiographical sketch of reason.
yourself...especially details
that relate to your online -- Is my transaction online safe?
qualifications and credentials.
Your orders should all be
-- How do I contact you? processed over a secure server.
Tell the customer how they will
Do you have a brick-and-mortar know that this is the way you
operation ? If so, let's see a take orders and how they will
picture of the building together know it is secure by looking for
with it's exact mailing address, "https" in the URL at the order
fax number, phone number, and page.
e-mail address. If you have
staff members, include them in Always give them other ordering
the picture. options including fax and
especially telephone orders.
Customers feel very reassured Having as much information about
talking with a real, live person you, your business, and contact
when ordering online. details are all a part of
providing your customer a safe,
-- Testimonials page? trustworthy and reliable means of
doing business with someone
If you have some testimonials online.
from former customers, show them
to us on a separate page of your -- Larry Johnson
site. Be sure to protect those BizSiteBiz.com
people who make testimonials and
only share their contact
information with their
permission. type="text/javascript">
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