he best kind of algorithm, but having good
traffic is the free content and employing that
kind — that is, the traffic content to better your
that comes from natural search positioning:
engine rankings. Acquiring
those rankings, however, takes • Create your site in
time and a dedicated effort; but HTML. It’s not enough to just
once you achieve that have good content: you have to
positioning, it’s only a put that content in a form that’s
matter of doing a little search engine friendly.
maintenance work. And, most
importantly, you don’t have to • Use RSS feeds to syndicate
reinvest half your profits back your content. Search engines
into advertising to maintain love fresh, changing content.
the higher sales volumes you
achieve. • Publish your articles using
a blog, and syndicate and submit
How to Get Ahead them to article directories.
So how do you improve your Says Jenkins, “As you give out
rankings without spending a quality content to other sites,
fortune? According to Andy you not only increase your own
Jenkins of href="http://ConvertLinks.com" enhance your site in the search
title="http://ConvertLinks.com" engines.”
target="_blank">color="#001000" • Don’t attempt to
size="-2">http://ConvertLinks.com optimize your site around a
, the key to keyword by simply cramming that
increasing your rankings isn’t word into your copy as many times
decoding a complex mathematical as possible. The search engines
will ignore this misguided SEO
staying ahead requires
attempt, and your sales message doing things the right way: you
won’t read well to anyone who have to create useful,
actually does stumble onto your interesting content and give
site. visitors a reason to come back to
your site. You’re
building a
Search engines have advanced to business — short cuts won’t
the point they recognize and pay off in the long run.
associate words that are used
together often. Rather than If you have an established site,
repeating a word over and over, you could begin to see more
try using related words. visitors and more sales from
If you sell pasta, for example, real, diligent SEO efforts in a
use words like “angel hair,” very short time — sometimes even
“penne,” “shells,” “linguine,” a week or less. If, however,
“Italian,” and “marinara.” The you’re just starting your online
engines will recognize the business, even with your
relationships between the words exhaustive efforts, it may take
and register your site as six weeks to a couple of months
pasta-related. before you start to see traffic
trickling through. But as Jenkins
Proper SEO Takes Time points out, “The payoff is
You can take short cuts that will
search engine positions that
let you get ahead in the search endure even when Google,
results — until the next time the Yahoo, and MSN update their
search engine companies change algorithms.”
their ranking algorithms. But
About the Author:
Product Sourcing Radio is Created and Hosted by Chris Malta and Rob Cowie of WorldwideBrands.com, Home of OneSource: The Internet's Largest Source of Genuine, Factory-Direct Wholesalers for online sellers. Click Here for FREE E-Biz & Product Sourcing info!
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