f you’ve ever attended a customers) with free promotional
trade show then you know rewards.
you will be bombarded with
freebie promotion items. Sure Site promotion has becoming big
there are the popular items such business and it can be helped
as promotional pens, key chains along through link building. Not
and note pads, but you will only will your site ranking
likely encounter unique items improve with inbound links, but
such as private label bottled you can also reward both the
water, customized battery visitor as well as the site the
operated fans, water globes, visitor came from.
bobble head dolls, envelope
openers, mouse pads and Ethernet How?
retractable cable complete with
company logo. Visitors can be provided with an
exclusive electronic download.
The above is just a small sample This could be informational; it
of the laundry lists of could be educational or even
promotional items businesses use simply fun. It could be free
to generate leads and develop access to an arcade game
impressions. How can you exclusive to your site, an ebook
translate the promotional aspect or even a member only ecourse.
of a trade show to the
promotional needs of an online You can reward the most
business? productive site in click thrus
with a gift certificate to your
The truth is you may not be using online business. This could be
promotional items in the same done monthly, quarterly or
way, but you can provide your semi-annually.
customers (and potential
Your choice in site promotion total purchase piece. For
tools may only be limited to your instance a small item for a small
imagination. Find ways to keep purchase and something worth more
site visitors coming back and for a larger purchase.
explore ways to reward them for
their patronage. Some business owners feel
promotional items are a waste of
You could use the model of ‘trip money, but both cyber based
rewards’ as a bonus for promotional items as well as
customers. For instance you could those items that may seem more
provide an automatic price traditional may have meaning
reduction on a future purchase or among many of your customers
a gift certificate good for the causing them to return to a
next purchase with an expiration business that rewards their
date of three months or less (you patronage.
want to give them an incentive to
use the certificate instead of How are you promoting your online
forgetting it). business?
You can include samples of
complimentary products with each purchase. The idea is to give type="text/javascript">
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About the Author:
Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. Get your own website online in just 5 minutes with HighPowerSites at: http://www.highpowersites.com. Start your own ebook business with BooksWealth at: http://www.bookswealth.com
