here is no doubt that This can all be a little
links from other websites confusing. Google’s PR algorithm
to your website is vital controls everything. The
for an ecommerce business. It all confusion comes from the fact
filters down to the Google Page that search engines cannot think.
Rank. This is the Google tool Both the PR4 ‘small business’
that is used to determine how site and the PR2 ‘wealth
important a website is to people building’ site can be helping
surfing the net. small business owners improve
their page promotion. However,
Google will balance the number of search engines cannot read. If
links, the PR of the pages they don’t see similar keywords,
exchanging the links, the keyword then they do not understand that
similarities on the linked pages, the sites really do have similar
how often the site is updated, content.
and the number of hits a site
receives. Two PR 4 sites sharing Building Links
links between pages with ‘small
business’ as the main keyword, The main problem with generating
will benefit more from a small inbound links is the time needed
business website with a PR4 and a to generate links. Even a strong
private blog that discusses link building campaign can take
‘wealth building.’ months to build a few thousand
organic links. This brings up the
Also, 100 links between a PR6 question, should you buy links
site and a PR4 site will increase from other sites with high ranks?
the ranking of the second site
faster than 100 000 links from a The benefits are solid, if the
PR2 site and the same PR4 site. link is in the right place. Some
link buying services let the
business owner pick what sites pinged every few months – if
their links appear on, and which ever.
pages they appear on. This is the
only type of ‘static page’ However, a static page that is
service to use. linked to a blog will be
‘crawled’ every time the blog
Another service puts links on post is published and pinged.
blogs. This type of service, like
www.payu2blog.com and Crawling Your Site
www.blogsvertise.com or
www.payperpost.com let business Many people buy links from PR4 to
owners pick the PR ranks, topics, PR8 sites for no other reason
and quality of blog, their links than to have the search engines
are posted on. Blogs have a come and crawl the site. It
benefit that static websites doesn’t matter if the link goes
don’t. First, blogs always put down, because the benefits have
the link inside the content, already been received. This is
hidden within keywords that the the best way to have a new
business owner chooses. This website resolved by Google in a
guarantees that the keywords at matter of hours, instead of
both sites match. weeks, or months.
The second benefit is that blogs Cost
are pinged to blog search
engines, and directories, every Cost can be prohibitive. Some
time the blogger posts a blog, or companies have a budget of
a comment is posted. This means $1million for blog advertising.
that a single blog can be However, a small company can get
‘pinged’ to the search engines started for $1000. In fact, if
daily, where a static web page is the blog owner finds blogs with
ads hidden among the posts, they
can contact the blog owner and Outbound linking
deal with them directly. A PR 2
or 3 blog will cost $5. A PR 4 – It is also important to remember
5 will cost $10. A PR6+ can run to link from inside your website
as high as $100. to similar sites. Google will
count these links too. In the
However, the traffic driven to end, it is up to each individual
your site by Google can easily business owner to decide whether
offset the cost. Buying 10 links they should build organic links,
from 10 PR5 websites or blogs can or invest in buying links.
result in 100 000 extra hits in a
month, which can produce 1000
extra sales.
google_color_link =
About the Author:
Mark Walters is a third generation entrepreneur and author. He offers free training and investing videos designed to speed you towards financial independence at http://www.cashflowinstitute1.com/Articles.html