n the fall of 2006, equally as hard.
Business Week Online
reported that a New York So, what are some of the basics
Jewelry store named “American for online business success?
Pearl” added an online store to
their brick and mortar storefront 1) What are going to sell? – Do
in 1997. This may not be news, some preliminary market research.
but what happened in the years There’s nothing worse than
since they launched into developing an idea that no one is
ecommerce is nothing short of interested in. Make your online
astounding. market one that is consumer
centric.
Following the addition of online
sales the growth of the company 2) Get a plan – it is important
increased 20% annually. By the to have an understanding of where
fall of 2006, more than three you want to go and how you plan
quarters of their business was to get there.
conducted online with annual
sales at nearly $20 million 3) Market Market Market – Get
dollars. your name out there. Use every
legitimate means to encourage
This report may leave dangling website visitation. This includes
dollar signs in your mind. Pay Per Click advertising,
However, the truth is adding an Adsense, Meta Titles and Search
e-store as an expansion of your Engine Optimization (SEO).
existing business is a long-term
investment that will require as 4) Be willing to bend – When you
much from you as when you started understand that not everything is
your storefront. A start-up as an going to go right the first time
online only company may be you are better able to adapt,
regroup and alter your business important to minimize costs in
plan to facilitate new growth and the startup phase of your
minimize the effects of fading operation by taking advantage on
markets. no-cost and low-cost ways to let
others know about your business.
5) The eye of the tiger – You
never stop marketing your 7) Never stop learning – There
website. When you gain a clearer are new techniques that are being
picture of your target explored everyday to maximize the
demographic it is important to impact on online marketing. Make
pursue them with great learning a part of your business
enthusiasm. plan. This can be outsourced, but
there is liberation in first-hand
6) The Frugal Financier – You’ve knowledge.
heard the old adage, “Don’t give
up your day job.” This sentiment If you have a niche market that
is needed in online marketing has the potential to become a
where the hours can be long and thriving online retail outlet
the income minimal in the keep pursuing the dream. Online
start-up phase of your business. success is very possible, but you
Individuals who were gainfully need to be committed to doing
employed in a position other than everything you can to give it the
their online sales started most best chance for growth.
Internet companies. It is
About the Author:
Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. HighPowerSites is the easiest do-it-yourself website builder on the web. Get your own website online in just 5 minutes with http://HighPowerSites.com at: http://www.highpowersites.com
Read more articles by:
Scott Lindsay
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