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Serp Optimisation
uilding a website in 2006
is nothing like it used to The first question that would
be. Today, the majority of spring in mind is what makes a
visitors to your site will come site and not another be the first
from search engines. The top in the results. Unfortunately,
three - Google, Yahoo, and MSN there is no definite answer to
refer more than 90% of all search this questions and it clearly
engine traffic. This is the depends on the search engine
reason you need to make your site (Google, Yahoo or MSN) - type the
look as good as possible in the same keyword in Google and MSN
search engine's eyes. and you have big chances of
receiving different results. This
SERP optimization is a process by is because different search
which one seeks to receive a engines use different algorithms
better placement in the results to rank pages and while the main
anyone receives when searching idea behind them is similar and
for a particular keyword in made available to the public, the
Google or any other search details are different. These
engine. SERP comes from Search details, one would need to make
Engine Result Page and represents exact decisions when optimizing
the place in which your site is his page, are kept secret and
listed when someone does a search even changed from time to time,
for a particular keyword. Because at each tuning the search engine
Google usually finds thousands or receives, so from this
million results for a usual perspective, optimizing a page is
search, appearing as the first part technical expertise, part
result (or at least appearing on wizardry.
the first result page) can be a
great advantage over your There are two kinds of
competition. optimization techniques that are
used in conjunction: static pages for a particular search
optimization and dynamic engine.
optimization. Static refers to
changes made to your site. Going even further with static
Dynamic is about receiving links optimization, you should not only
to your site. use the targeted keyword in your
page body but also in the title,
Static optimization. meta description and address.
Actually, these fields are having
A term that's used in conjunction a bigger weight when computing
with SERP is keyword density. A your SERP. More advanced static
first step to make after deciding optimization techniques also
to optimize a page for a specific exist but they are beyond the
keyword is to make the density scope of this article. They are
for that keyword in that page as usually used by specialized SEO
high as possible which means that experts and companies like CHML
you have to use it as often as Srucnoc.
possible. In highly competitive
domains, a keyword density of Dynamic optimization.
about 30-40% can normal. This may
be good when your page is seen by Going to dynamic optimization,
a search engine but may make it the main idea is that you should
unreadable by your visitors - start gathering as many links to
having the same word every three your site as possible (as a side
words has the consequence of note, the number of links going
making very awkward sentences. in your site is called link
Bottom line: there's a thin line popularity). Why? Because the
between static optimization and relevance of a page is also
comprehensibility that you should computed by taking into account
be aware of when targeting your these links. Every link another
site has for you is considered by
search engines a 'vote' for your You may see that these rules are
page. While the main idea is highly similar to the ones a
simple, the details are not. Not human would use to categorize
every vote is the same. Its pages. Thinking how you would
weight regarding you SERP depends decide if a page is more or less
on a number of parameters: number relevant to a specific topic
of links on that page (a link (without using semantic rules) is
from a page with few link is more the first step in understanding
important than one from a page how a search engine operates and
with tens or hundreds of links), how you can make it operate in
rank of the page that makes the your benefit.
vote (a page with higher
authority will have more weight In the process of gathering links
in its votes). Another important you should always prefer one-way
thing to consider is the anchor links but this is not always easy
text the other pages are using and always time consuming. Usual
when linking to you because the free methods you can always use
search engines will consider that are directory submissions, forum
your page is about that subject. posting, press releases and
What you should do then is have article submissions. To save
other sites use the keywords you time, you can use programs which
want to optimize for as the link were designed exactly to help at
text. The content of the page this kind of tasks: Directory
that casts the vote is also Submitter (important: a vote from a page href="http://www.directorysubmitt
from the same domain of activity er.com"
as your site is more important title="http://www.directorysubmit
that a vote from an unrelated ter.com" target="_blank">page. color="#001000"
size="-2">http://www.directorysub companies (CHML Srucnoc - mitter.com), Forum href="http://www.chmlsrucnoc.net"
Submitter (href="http://www.softwar3.net/for " target="_blank">umsubmitter" color="#001000"
title="http://www.softwar3.net/fo size="-2">http://www.chmlsrucnoc.
rumsubmitter" net) that take care of
target="_blank">color="#001000" way leaving you free to focus on
size="-2">http://www.softwar3.net ideas for growing and enhancing
/forumsubmitter). Yet your business.
another approach is to use the
services of specialized SEO
About the Author:
Paul Martin is a leading SEO software developer and the founder of CHML Srucnoc SEO
Read more articles by: Paul Martin
Article Source: www.iSnare.com |
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