f you have heard the term
“Black Hat SEO” then you To be clear, search engines view
know the term is applied “Black Hat” SEO as spam while
negatively to websites that use “White Hat” SEO is not only
methods of optimizing their accepted, it is encouraged. Matt
website that are frowned on by Cutts from Google has said, “To
search engines. In fact, these Google, SEO only becomes spam
search engines will ban these when it goes against our quality
sites from their rankings when guidelines and moves into things
they are discovered (and they like hidden text, hidden links,
almost always are). cloaking, or sneaky
redirects...Truthfully, much of
There is another term used for the best SEO is common-sense:
Search Engine Optimization (SEO) making sure that a site’s
referred to as “White Hat”, and architecture is crawlable, coming
just like the movie westerns of up with useful content or
yesteryear you get the picture services that has the words that
that there is a struggle between people search for, and looking
good and bad between these for smart marketing angles so
optimization approaches. that people find out about your
site.”
Newsweek reported in a December
19th, 2005 article, “[Search Now imagine a business owner
engines] are increasingly looking for ways to pay the least
tolerant of ethical or “white amount on their income tax. They
hat” [SEOs], who primarily help have every right to do so, but
their clients knock down the there comes a point when numbers
virtual walls that prevent search are incorrectly manipulated to
engines from fully indexing their reduce the individual tax burden.
site.” Chances are pretty good that
sometime in the future this businesses who may feel their
individual is going to get chance at business success is
caught. slipping away may resort to
“Black Hat” techniques and end up
“White Hat” SEO practitioners banned from search engines in the
understand there is acceptable process.
rules and they will frame their
strategies within those rules I can’t fault people for wanting
because to ‘get caught’ using business success sooner, but the
unethical SEO practices could moderate use of PPC advertising
mean saying goodbye to your can help offset that ‘in-between’
ability to let the most people time when you are waiting for
know about your existence on the “White Hat” SEO strategies to
web. kick in.
“Black Hat” SEO is often a sign In our next article we’ll answer
of desperation. Because proper the question, “What are some SEO
SEO techniques can take a while strategies that are considered
to be recognized and applied to ‘White Hat’?”
search engine rankings many
About the Author:
Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. Get your own website online in just 5 minutes with HighPowerSites at: http://www.highpowersites.com. Start your own ebook business with BooksWealth at: http://www.bookswealth.com
Read more articles by:
Scott Lindsay
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