discussion of black hat summed up as creating content for
and white hat SEO is as users, not for search engines,
pointless as a discussion and then make that content easily
of the difference between black accessible to their spiders. It
and white witchcraft. In is more about user friendliness
witchcraft, the minute a and accessibility rather than
technique is used to control the about tilting the odds seriously
outcome of a situation it is in one’s favor.
known as black magic. The same
can be said of SEO. A technique Black hat" SEO employs more
used to manipulate the search deceptive methods to try to
engines is known as black hat improve rankings. The search
SEO. The problem is that white engines usually disapprove these
hat SEO does precisely the same methods. This can range from text
thing so it is not any less that is "hidden", either as text
“dirty” than black hat in some colored similar to the background
ways or by redirecting users from a
page that is built for search
An SEO tactic, technique or engines to one that is more human
method is considered "White hat" friendly. As a general rule, a
if it conforms to the search method that sends a user to a
engines' guidelines and does not page that was different to the
attempt to deceive it. White Hat page described in the search is
SEO is not just about following called Black hat. Search engines
guidelines, but is about ensuring can and do penalize sites they
that the content a search engine discover using black hat methods,
indexes and subsequently ranks is either by reducing their rankings
the same content a user will see. or eliminating their listings
from their databases altogether.
White Hat advice is generally Such penalties can be applied
either automatically by the a manual review of a site.
search engines' algorithms, or by
About the Author:
Chris Angus is a SEO and website promoter, he can be contacted at sales(at)brilliantseo.com Car Insurance
Mobility Scooters
Copywriter
Read more articles by:
Chris Angus
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